{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/6ab21b1de34f02177b3c6494?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Astrid & Miyu's Founder Turned A £500 Website Into A £50M Jewellery Brand | Ladies Who Launch","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1790057659855-ac951c23-ae85-413d-802a-1dac52d93b10.jpeg?height=200","description":"<p>Connie Nam founded Astrid &amp; Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ international stores and a reported £50 million in turnover.</p><p><br></p><p>In this episode, Connie breaks down how she built an entirely new jewellery category from scratch, why it took 11 years (not a viral moment) before she felt like she'd actually launched, and the naive assumptions that nearly sank her US and Middle East expansions. She also shares her honest take on why taking investment you don't need might be the biggest mistake a founder can make, and the line she now lives by when it comes to protecting company culture: it takes hundreds of people to build it, and only one to ruin it.</p><p><br></p><p>In this episode we cover:</p><p><br></p><ul><li>The moment Astrid &amp; Miyu really took off, and why brand awareness changed everything</li><li>How to find people as passionate as you and filter out bad apples</li><li>How to stand out in an overcrowded market</li><li>The realities of launching in the US and what it took to get there</li><li>Top founder tips for building a business that lasts</li></ul><p><br></p><p>If you’re starting out and you feel like your growth is stunted, this one’s for you!</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 Introducing Connie Nam</p><p>01:51 Starting A Category Scratch</p><p>03:05 Taking A Risk on PR</p><p>04:44 Making Your First Hire</p><p>06:21 Finding Your USP</p><p>10:16 Competitor Mindset</p><p>14:18 Steady Growth Middle</p><p>17:39 The Launch of Astrid &amp; Miyu Piercing&nbsp;</p><p>20:00 Expanding Into The US</p><p>25:32 Creating The Why For Investment</p><p>27:55 What’s Next For Astrid &amp; Miyu</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><br></p><p><strong>FOLLOW CONNIE</strong></p><p>Instagram: <a href=\"https://www.instagram.com/connienam/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/connienam/</a></p><p>Astrid &amp; Miyu: <a href=\"https://www.instagram.com/astridandmiyu/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/astridandmiyu/</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@unboxed_podcast\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@unboxed_podcast</a></p><p><br></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p><p><br></p>","author_name":"Rochelle Humes"}