{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/6aa99e438b301d45a72c9e48?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Story Behind Global Skincare Brand: The INKEY List | Ladies Who Launched","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1789502618220-95e46a58-9fe9-42a3-b937-4a29c2d369ee.jpeg?height=200","description":"<p>Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide.</p><p><br></p><p>In this episode, she breaks down exactly how she split her first £300K starting budget between stock, marketing and running costs, including why most of her marketing spend went on one person: Caroline Hirons!</p><p><br></p><p>We all know the success of The INKEY List but the growth came at a cost. Colette opens up about nearly going bankrupt, the burnout that put her in bed for two weeks straight, and the unpredictability of virality including how a product she never planned to sell became the number one body product on TikTok Shop. It's an honest look at what building a brand from nothing actually takes, budget breakdown included.</p><p><br></p><p>In this episode, we cover:</p><p>Leaving a decade-long career at Boots to join a scrappy startup</p><p>Exactly how she split her first £300K investment</p><p>Why most of her marketing budget went on: Caroline Hirons</p><p>The Cult Beauty call on launch day that changed everything</p><p>Launching The INKEY List into Sephora across North America within six months</p><p>Nearly going bankrupt, and what it actually takes to get \"retail ready\"</p><p>The burnout that put her in bed for two weeks straight</p><p>How a product she never planned to sell became #1 on TikTok Shop</p><p><br></p><p>If you’re looking to launch in the skincare space, this one’s for you!</p><p><br></p><p>We Are Ladies Who Launch!</p><p><br></p><p>00:00 Cult Beauty Calls Day One</p><p>00:55 Introducing Colette Laxton</p><p>03:10 Learning the Corporate Ropes at Boots</p><p>10:21 Realising The Skincare Gap</p><p>18:41 Leveraging PR for Launch</p><p>21:44 Early Funding and Brand Blow Up</p><p>27:05 Launching in Sephora US</p><p>33:10 Figuring Out Stock and Logistics</p><p>37:10 Virality and TikTok Shop</p><p>39:09 Our 1 Million Unit Order</p><p>40:14 Why Micro Influencers Win</p><p>46:23 Leadership at 100 Staff</p><p>50:47 Founder Burnout Reality</p><p>55:32 Rocket Round</p><p>01:06:51 Staying in the Game</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p>FOLLOW COLETTE</p><p>Instagram: https://www.instagram.com/colette.theinkeylist/</p><p>The Inkey List: https://www.instagram.com/theinkeylist/</p><p>TikTok: https://www.tiktok.com/@colette.laxton</p><p><br></p><p>FOLLOW US</p><p>Instagram: www.instagram.com/weareladieswholaunch/</p><p>TikTok: www.tiktok.com/@weareladieswholaunch</p><p>YouTube: www.youtube.com/@Weareladieswholaunch</p>","author_name":"Rochelle Humes"}