{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/6a847073a835875d37436b5c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1787060466686-17048a34-072f-4a6f-9d95-e5953e8f408e.jpeg?height=200","description":"<p>Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.&nbsp;</p><p><br></p><p>In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.&nbsp;</p><p><br></p><p>We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.</p><p><br></p><p>In this episode, we cover:</p><ul><li>Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.</li><li>Charlotte Tilbury mentorship that impacted her career.</li><li>How AI and personalisation formulas solved the universal shade-match struggle.</li><li>The expectations vs reality of starting up, and how she switches off.</li><li>Business non-negotiables, the advice she ignores, and Ruth’s top tip.</li></ul><p><br></p><p>If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>Chapters</p><p>00:00 Industry Meets Problem</p><p>01:59 Pain Points &amp; Waste In Makeup And Waste</p><p>06:33 Scaling Brands And Building Confidence</p><p>07:44 Charlotte Tilbury Lessons On Trust</p><p>17:49 DCYPHER Tech Explained</p><p>26:08 Launching In John Lewis</p><p>34:55 Data Driven Foundation Formulas</p><p>36:49 Fast Track Personalised Lip Products</p><p>41:02 Switching Off As A Founder</p><p>43:31 Learning To Let Go</p><p>48:35 John Lewis Launch Moment</p><p>51:45 Advice Regrets And Lessons</p><p>57:30 Why Its Important To Obsess Over The Problem</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><strong>FOLLOW RUTH&nbsp;</strong></p><p>Instagram: <a href=\"https://www.instagram.com/ruthxdcypher/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/ruthxdcypher/</a></p><p>DCYPHER: <a href=\"https://www.instagram.com/dcypherbeauty/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/dcypherbeauty/</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong><a href=\"http://www.youtube.com/@Weareladieswholaunch\" rel=\"noopener noreferrer\" target=\"_blank\">www.youtube.com/@Weareladieswholaunch</a></p><p><br></p><p><br></p>","author_name":"Rochelle Humes"}