{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/6a71c0f3db05426c32186f26?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1785832875022-4a1ca7c3-be46-4f8d-897d-8179274aaca5.jpeg?height=200","description":"<p>This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi &amp; Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth.</p><p><br></p><p>In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday.</p><p><br></p><p>We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about.</p><p><br></p><p>In this episode, we cover:</p><ul><li>The £30,000 Meta Ads horror story every founder should hear</li><li>Why Gigi &amp; Olive pivoted four times before finding its winning model</li><li>The operational reality of running a personalised product business</li><li>Why chasing revenue can be a dangerous growth strategy</li><li>How customer obsession became Gigi &amp; Olive's biggest competitive advantage</li><li>The Gigi &amp; Olive podcast is launching September 2026</li><li>Building a luxury brand through community, not just marketing</li><li>The mindset shifts every founder needs to scale with confidence</li></ul><p><br></p><p>Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights.</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 Meet Georgie Le Roux, founder of Gigi &amp; Olive</p><p>01:57 Introducing Gigi &amp; Olive</p><p>05:47 How to Track Trends in Products</p><p>07:31 First Big Pivot to Own Designs</p><p>09:25 Building Personalisation Operations</p><p>14:06 Scaling Without Chaos</p><p>19:46 Serving the Same Customer in Multiple Ways</p><p>26:49 Meta Ads Horror Story</p><p>28:43 Building Brand Through Word Of Mouth</p><p>30:40 Next Business Pivots &amp; Mindset</p><p>33:15 Building Luxury in Crowded Market</p><p>40:30 Building a Strong Brand Intentionally&nbsp;</p><p>41:24 The Gigi &amp; Olive Podcast</p><p>43:35 Rocket Round&nbsp;</p><p>46:01 Phone Habits And Sleep</p><p>47:30 Profit Over Top Line</p><p>53:56 Financial Priorities And AI</p><p>56:47 Founder Boundaries As A Mum</p><p>59:32 Niche Brand Power Move</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p>#AD Powered by<a href=\"https://studio.youtube.com/channel/UC0V-RSnf2-26Upb77A4M5-A\" rel=\"noopener noreferrer\" target=\"_blank\"> &nbsp;@StarlingBankApp </a>&nbsp;</p><p>Find out more about Starling Business here: https://bit.ly/44sEaMf:&nbsp;</p><p><br></p><p><strong>FOLLOW GEORGIE&nbsp;</strong></p><p>Instagram: <a href=\"https://www.instagram.com/georgieleroux/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/georgieleroux/</a></p><p>Gigi and Olive: <a href=\"https://www.instagram.com/gigiandolive_/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/gigiandolive_/</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p><p><br></p>","author_name":"Rochelle Humes"}