{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/6a3ac61226f9b8cade6d0613?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Truth Behind Selling Beauty Works | Penelope Cheshire","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1782236528562-cb1662e0-9788-4113-a896-4a567b29926d.jpeg?height=200","description":"<p>In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable.&nbsp;</p><p><br></p><p>What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere.&nbsp;</p><p><br></p><p>Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way.</p><p><br></p><p>In this episode, we cover:</p><ul><li>The build of Beauty Works from an £8,000 Rolex watch sale</li><li>Business growth through hair salons</li><li>Facing stereotypes against the beauty industry</li><li>Behind the Molly-Mae partnership</li><li>The story of the Beauty Works sell</li><li>Launching her new business, Killa Brush</li></ul><p><br></p><p>If you’re a founder with an idea mixed with grit and determination, this episode is for you.</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 Meet Penelope Cheshire, Founder of Beauty Works</p><p>05:35 Beginning of Beauty Works&nbsp;</p><p>06:38 Selling My Partners Rolex to Start</p><p>11:17 First Big Retail Order</p><p>18:42 Rejected by Investors</p><p>23:47 Creating a Premium Positioning</p><p>29:28 Behind The Molly Mae Partnership</p><p>35:49 Leadership &amp; Letting Go</p><p>47:38 The Truth Behind Leaving Beauty Works</p><p>57:57 Private Equity Reality Check</p><p>01:01:37 Starting Killa Brush</p><p>01:12:12 Sharing Entrepreneurship Truths</p><p>01:15:40 Rocket Round&nbsp;</p><p>01:22:57 Final Advice &amp; Wrap</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><strong>FOLLOW PENELOPE</strong></p><p>Penelope’s Instagram: <a href=\"https://www.instagram.com/penelopecheshire/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/penelopecheshire/</a></p><p>Killa Brush: <a href=\"https://www.instagram.com/killabrushofficial/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/killabrushofficial/</a></p><p>Killa Brush Website: www.killabrush.com</p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p>","author_name":"Rochelle Humes"}