{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/6a1f01ec9942b8f91f2678ca?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 80: Building Little Moons: The Sibling Strategy Behind the UK's Most Viral Food Brand","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1780416952207-b52a9b0d-c78b-4410-9a1d-9cb9b0c8170b.jpeg?height=200","description":"<p>From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle.</p><p><br></p><p>Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love.</p><p><br></p><p>In this episode, we cover:</p><p><br></p><ul><li>Building a career and brand foundation from scratch</li><li>Knowing which advice to take and which to ignore</li><li>Creating the Little Moons brand identity</li><li>Managing explosive growth with effect&nbsp;</li><li>Bringing in investment without losing the soul of your brand</li></ul><p><br></p><p>If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready.</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00:00 Introduction and Little Moons as a Family Favorite&nbsp;</p><p>00:03:08 The Inspiration Behind Starting Little Moons&nbsp;</p><p>00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing&nbsp;</p><p>00:12:33 How Vivien's Finance Career Helped Launch the Business&nbsp;</p><p>00:14:40 Launching Little Moons</p><p>00:16:07 Building the Brand; From White Label to Little Moons&nbsp;</p><p>00:19:31 Founding the Business as Siblings</p><p>00:23:02 Breaking Into First Major Retail Partnerships&nbsp;</p><p>00:28:38 The Viral TikTok Moment and Managing Sudden Demand&nbsp;</p><p>00:34:13 Amplifying Virality and Managing Retail Logistics&nbsp;</p><p>00:37:07 Business Scaling Challenges</p><p>00:41:07 Bringing in Private Equity and a New CEO after 12 Years&nbsp;</p><p>00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey&nbsp;</p><p>00:47:27 The Complexities of International Expansion to 38 Countries&nbsp;</p><p>00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits&nbsp;</p><p>00:58:37 Advice for New Founders</p><p>01:07:38 Celebrating Success and Vivien's Gratitude</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p>#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory</p><p><br></p><p><strong>FOLLOW VIVIEN &amp; LITTLE MOONS</strong></p><p>Vivien’s Instagram: <a href=\"https://www.instagram.com/thevivienwong/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/thevivienwong/</a></p><p>Little Moons Instagram: <a href=\"https://www.instagram.com/littlemoonsmochi/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/littlemoonsmochi/</a></p><p>Little Moons TikTok: <a href=\"https://www.tiktok.com/@littlemoonsmochi\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@littlemoonsmochi</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p>","author_name":"Rochelle Humes"}