{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/6a16053c83dd9b6e11d3531e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 79: How Space NK Made The Most Viral Influencer Trip of 2026","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1779827936734-c34f44e3-be01-43af-bf51-8ebe04acd02a.jpeg?height=200","description":"<p>The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.</p><p><br></p><p>In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.</p><p><br></p><p>In this episode, we cover:</p><ul><li>How Space NK planned and executed the viral Miami Summer Trip</li><li>Building the perfect guestlist</li><li>Selecting and integrating brand partnerships&nbsp;</li><li>Myth-busting the influencer trip rumors</li><li>Measurement and impact metrics</li></ul><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 The Space NK Miami Trip That Went Viral</p><p>01:59 Setting Campaign Goals</p><p>03:26 Selecting The Guest List</p><p>07:41 Myth Busting The Trip</p><p>10:01 Partner Brands And Activations</p><p>17:00 Creative Freedom Vs KPIs</p><p>24:30 Measuring Success With EMV</p><p>28:58 EMV Vs Sales</p><p>30:07 Top Brands And Halo Moments&nbsp;</p><p>31:28 Addressing Media Backlash</p><p>33:52 Space NK’s PR Team&nbsp;</p><p>37:00 Next Years Campaign Plans&nbsp;</p><p>43:14 Beauty Is Democratic</p><p>48:12 What To Repeat &amp; Refine</p><p>50:44 PR Campaign Do’s &amp; Don’ts</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><strong>FOLLOW JINI</strong></p><p><strong>Instagram: </strong><a href=\"https://www.instagram.com/jinisanassy/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/jinisanassy/</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p>","author_name":"Rochelle Humes"}