{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/69f9fd0fa6ade25592fbc928?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1777990840503-1f6612ff-5db8-459e-8c49-2432931f3271.jpeg?height=200","description":"<p>Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million.</p><p><br></p><p>But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions.</p><p><br></p><p>In this episode, we cover:</p><ul><li>How Sedge became ASOS's first social media hire before social was a career</li><li>Landing big clients fast and managing the growth that followed</li><li>Investment, cashflow, and the realities of founder finance</li><li>Motherhood, setting boundaries as a founder, and breaking hustle culture</li><li>What the £24M exit really felt like</li><li>Owning and creating balance as a successful woman in business</li><li>Redefining success, freedom, and what comes after selling</li></ul><p><br></p><p>This is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms.</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 Meet Sedge Beswick</p><p>01:23 Working In Social Before It Was A Career</p><p>06:17 ASOS First Social Hire&nbsp;</p><p>14:02 Social Media Becomes Marketing</p><p>16:17 Accidental Agency Leap</p><p>20:46 Landing Big Clients Fast</p><p>23:43 Investment And Managing Cashflow</p><p>30:06 Lonely Founder Rollercoaster</p><p>33:20 Boundaries In Motherhood</p><p>37:51 Breaking Hustle Culture</p><p>41:20 Scaling Through Sales</p><p>43:18 Lessons In Hiring</p><p>46:03 Leadership vs Being Liked</p><p>48:47 Private Equity and US Expansion</p><p>51:01 Pregnancy Changes the Deal</p><p>56:59 Selling The Business and Resetting</p><p>01:00:32 Redefining Success and Freedom</p><p>01:10:22 Final Advice and Wrap&nbsp;</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><strong>FOLLOW SEDGE</strong></p><p><strong>Instagram:</strong> <a href=\"https://www.instagram.com/sedgebeswick/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/sedgebeswick/</a></p><p><strong>YouTube:</strong> <a href=\"https://www.youtube.com/@SedgeBeswick\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@SedgeBeswick</a></p><p><strong>LinkedIn:</strong> <a href=\"https://www.linkedin.com/in/sedge-beswick/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/sedge-beswick/</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p>","author_name":"Rochelle Humes"}