{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/69e77b1c17df632b85ecf5e2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":" Ep 73: Building SheerLuxe: The build, growth and £40M sell","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1776777813094-6a8fa9ee-3176-4c2f-8cb2-5fae8ca554c5.jpeg?height=200","description":"<p>In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder &amp; CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online.</p><p><br></p><p>Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant.</p><p><br></p><p>What we cover:</p><ul><li>The honest story of building SheerLuxe and becoming an entrepreneur&nbsp;</li><li>Discovering and navigating the world of e-commerce</li><li>Business investment and financing. Why access to capital looks very different for women in business&nbsp;</li><li>How to structure a strong team early and build a culture that scales&nbsp;</li><li>Juggling life, business, and motherhood. The real, unfiltered version</li></ul><p><br></p><p>If you're a female founder navigating the chaos of building something bold, this one's for you.</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 Introducing Georgie and SheerLuxe</p><p>01:14 The SheerLuxe Mission and Platform Evolution</p><p>09:16 Navigating Career Detours</p><p>14:55 The Start of Building SheerLuxe</p><p>21:56 Raising VC and Keeping Equity</p><p>28:23 The Hardest Part of Leadership</p><p>31:30 The SheerLuxe Team as the Brand</p><p>41:52 Staying Relevant Through Change</p><p>45:56 Editorial First, Monetise Later</p><p>46:47 The £40M Sell</p><p>53:09 Equity And Industry Stigma</p><p>55:17 The Work and Motherhood Reality</p><p>01:03:41 Life After the Acquisition</p><p>01:07:19 Rocket Round&nbsp;</p><p>01:15:22 Best Piece of Advice&nbsp;</p><p><br></p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><strong>FOLLOW GEORGIE</strong></p><p><strong>Instagram:</strong> <a href=\"https://www.instagram.com/gcoleridgecole/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/gcoleridgecole/</a></p><p><strong>SheerLuxe Instagram:</strong> <a href=\"https://www.instagram.com/sheerluxe/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/sheerluxe/</a></p><p><strong>SheerLuxe TikTok: </strong><a href=\"https://www.tiktok.com/@sheerluxe\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@sheerluxe</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p>","author_name":"Rochelle Humes"}