{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/69de7f108424efe84cdb7327?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 72:  “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1776189142043-8f83cb79-2aea-490d-ad52-1c03a41f1fe6.jpeg?height=200","description":"<p>In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space.</p><p><br></p><p>In this episode, we cover:</p><ul><li>The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever before</li><li>What self-belief actually looks like in practice&nbsp;</li><li>The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aesthetics</li><li>The behind-the-scenes of building Enoléh, the team, the challenges, and the dream</li></ul><p><br></p><p>Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you.</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 Introduction to Bernicia&nbsp;</p><p>02:05 From makeup to wider mission</p><p>06:22 Gaining confidence&nbsp;</p><p>11:25 Building repeat customers and loyalty</p><p>13:56 Why wigs matter</p><p>20:45 Building a fashion forward brand</p><p>25:42 Launching with a business partner</p><p>31:51 The ‘Just Do It’ mission</p><p>40:13 Smart category strategy</p><p>41:22 Quality over ego</p><p>43:30 Bernicia’s 2 year vision&nbsp;</p><p>45:58 Dream retail partners&nbsp;</p><p>47:23 Business non-negotiables</p><p>49:30 Quickfire habits &amp; lessons</p><p><br></p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><strong>FOLLOW BERNICIA</strong></p><p><strong>Instagram:</strong> <a href=\"https://www.instagram.com/berniciaboateng/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/berniciaboateng/</a></p><p><strong>TikTok:</strong> <a href=\"https://www.tiktok.com/@realberniciaboateng\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@realberniciaboateng</a></p><p><strong>Enoléh:</strong> <a href=\"https://www.instagram.com/enoleh/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/enoleh/</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p><p><br></p>","author_name":"Rochelle Humes"}