{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/69cbcde8e8519e977f54193e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 70: MERIT Beauty CMO: Behind the brand ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1774964133143-0be976c6-b0b6-4c89-a8cf-506691b40c10.jpeg?height=200","description":"<p>In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what \"effortless\" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.&nbsp;</p><p><br></p><p>Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.&nbsp;</p><p><br></p><p>What we cover:&nbsp;</p><ul><li>How MERIT built a narrative that resonates far beyond the product</li><li>How new product development becomes a brand-building tool, not just a revenue play</li><li>What real brand loyalty looks like and how to cultivate it without gimmicks</li><li>How Aila stays focused in one of the most competitive industries</li><li>The messy, real, unglamorous side of scaling a team and a brand&nbsp;</li></ul><p><br></p><p>Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning &amp; clarity.</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 Introduction</p><p>04:57 Designing Brand DNA</p><p>07:53 The Five Minute Morning</p><p>12:49 The No-Hero Product Strategy</p><p>18:26 Building Hype Around Brand &amp; Product</p><p>24:26 Scaling Profitably To $200M</p><p>29:41 Multichannel Brand Building</p><p>32:25 Creative A North Star</p><p>38:31 Anti Advice And Comparison</p><p>41:53 Work Identity Boundaries</p><p>45:18 Mentors And Leadership Energy</p><p>47:00 One Tip For Founders</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><strong>FOLLOW AILA</strong></p><p><strong>Instagram:</strong> ​​<a href=\"https://www.instagram.com/ailamorin/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/ailamorin/</a></p><p><strong>MERIT Instagram:</strong> <a href=\"https://www.instagram.com/merit/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/merit/</a></p><p><strong>MERIT TikTok:</strong> <a href=\"https://www.tiktok.com/@merit\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@merit</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p>","author_name":"Rochelle Humes"}