{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/69b04712a1c9931634baff99?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 66: Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1773160119396-b9c6da36-af0b-4f2b-aaa9-4c3876088545.jpeg?height=200","description":"<p>Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy.</p><p><br></p><p>In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape.&nbsp;</p><p><br></p><p>What we cover:</p><ul><li>Staying relevant in the ever evolving world of social media</li><li>Adapting to training and lifestyle with Endemetriosis&nbsp;</li><li>The journey of how WeGlow started&nbsp;</li><li>Stef’s evolving relationship with social media&nbsp;</li><li>Building business for an exit&nbsp;</li><li>Balancing pregnancy with career &amp; business&nbsp;</li></ul><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 Introduction to Stef Williams</p><p>02:01 Early Instagram Fitness Era</p><p>06:34 Branching Beyond Workouts</p><p>12:27 Endometriosis and Body Pressures</p><p>18:45 From Creator to Founder</p><p>23:53 Building Teams and Hiring Lessons</p><p>30:17 Product Business Hard Lessons</p><p>38:09 Why Subscription Business Models Win</p><p>43:43 WeGlow Vision and Women’s Health</p><p>45:15 Cycle Syncing Workouts</p><p>51:29 Building A Brand Beyond You</p><p>55:47 Pregnancy Pressures</p><p>01:10:59 Trust Your Gut When Hiring</p><p>01:13:37 Dream Collabs And Mentors</p><p>01:19:16 Stef’s Dream Lunch</p><p><br></p><p>Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale.&nbsp;</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><strong>FOLLOW STEF</strong></p><p><strong>Instagram:</strong> <a href=\"https://www.instagram.com/stef.williams/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/stef.williams/</a></p><p><strong>TikTok:</strong> <a href=\"https://www.tiktok.com/@stefanie_williams\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@stefanie_williams</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p>","author_name":"Rochelle Humes"}