{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/6979111f15dde02bc6720012?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 60: Inside ILIA’s Growth: The Realities Of Building A Beauty Brand","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1769541771913-d32ee671-6e47-4bf7-91e6-b2a304fd9288.jpeg?height=200","description":"<p>When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.</p><p><br></p><p>We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.</p><p><br></p><p>In this episode, we cover:</p><ul><li>How Sasha’s formative years shaped the vision for ILIA</li><li>The beginning of clean beauty and what it took to stand out in a new category</li><li>The realities of scaling a beauty brand&nbsp;</li><li>Raising money as a female founder&nbsp;</li><li>Why Sasha decided to bring in a CEO, and how she knew it was time to step back</li><li>Navigating balance as a woman in business, leadership, and life</li></ul><p><br></p><p>If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.</p><p><br></p><p>We Are Ladies Who Launch!&nbsp;</p><p><br></p><p>CHAPTERS</p><p>00:00 Introduction to Sasha Plasic and ILIA Beauty</p><p>05:17 School Years and Early Career Aspirations</p><p>11:24 The Birth of ILIA Beauty</p><p>19:14 Early Business Challenges and Breakthroughs</p><p>26:10 Scaling Challenges and Operational Growth</p><p>32:49 Balancing Personal Life and Business</p><p>35:24 Selling ILIA Beauty</p><p>37:03 Bringing In a CEO</p><p>44:16 Future Plans and Product Development</p><p>46:31 Rapid Fire Questions</p><p>56:11 Final Thoughts and Advice for Entrepreneurs</p><p><br></p><p>🔔 New episodes every Wednesday — subscribe so you never miss a launch.</p><p><br></p><p><strong>FOLLOW SASHA</strong></p><p><strong>Instagram:</strong></p><p><a href=\"https://www.instagram.com/sashaplavsic/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/sashaplavsic/</a></p><p><a href=\"https://www.instagram.com/iliabeauty/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/iliabeauty/</a></p><p><strong>TikTok:</strong> <a href=\"https://www.tiktok.com/@iliabeauty?lang=en-GB\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@iliabeauty?lang=en-GB</a></p><p><br></p><p><strong>FOLLOW US</strong></p><p><strong>Instagram:</strong> www.instagram.com/weareladieswholaunch/</p><p><strong>TikTok:</strong> www.tiktok.com/@weareladieswholaunch</p><p><strong>YouTube: </strong>www.youtube.com/@Weareladieswholaunch</p>","author_name":"Rochelle Humes"}