In this episode of Ladies Who Launch, we sit down with Olivia Ferdi, co-founder and Chief Brand Officer of TRIP, the CBD brand that transformed an entire category and became one of the fastest-growing wellness businesses in the UK.
Olivia shares the powerful, unexpected journey that took her from a traditional career path, in law, to launching a company now stocked in major retailers and loved by millions. She opens up about navigating burnout, discovering CBD through a deeply personal experience, and realising there was a massive gap in the market for functional, mood-balancing products that actually fit into everyone’s lives.
We dive into:
• The moment that sparked the idea for TRIP
• How Olivia developed emotional resilience as a founder
• Why calm and clarity are superpowers in business
• The reality of fundraising and being underestimated
• What women need to know about leading with both softness and strength
• Building a company with your partner (and doing it well)
• How she handles pressure, imposter syndrome and visibility
• The habits and mindsets that helped TRIP scale
• Advice for aspiring founders and corporate women wanting to grow into leadership
This conversation blends mindset, strategy, wellness, and candid founder truths. Perfect for women building businesses, exploring entrepreneurship, or climbing the corporate ladder.
🎙️ Listen now on Ladies Who Launch. New episodes every week.
00:00 – Olivia Ferdi: TRIP co-founder and her mission
02:14 – Growing up, identity and early career expectations
05:02 – The personal crisis that led to TRIP
08:30 – Creating TRIP: spotting the gap in wellness
11:56 – Stigma, legality, and building trust in a taboo industry
15:42 – Emotional resilience: why calm is a superpower
19:20 – Working with your partner: boundaries, roles & reality
23:18 – Fundraising as a woman: being underestimated
27:33 – Scaling TRIP: community, brand and consistent execution
31:55 – Handling pressure & imposter syndrome
35:40 – CBD education: what people still misunderstand
39:12 – How Olivia leads with softness and strength
42:55 – Advice for aspiring founders
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