{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6762dca9d9cd65ec1eb4ee70/691d1767d712ac48f48b5506?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 52: From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6762dca9d9cd65ec1eb4ee70/1767192982118-3bb79043-ac7a-49a9-a9d6-8729edcdcbc0.jpeg?height=200","description":"<p>In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.</p><p><br></p><p>Bryony shares her deeply personal story:</p><p>• Growing up with instability and anxiety</p><p>• Her life-changing accident which led her to Pilates</p><p>• Navigating burnout in her corporate years</p><p>• How Pilates became her anchor, and then her calling</p><p>• Building a digital wellness brand with global impact</p><p>• The discipline and mindset behind her success</p><p>• The truth about wellness, routine, and inner work</p><p><br></p><p>This episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.</p><p><br></p><p>🎙️ Listen now on Ladies Who Launch — new episodes every week.</p><p><br></p><h3><br></h3><h3>Main Topics &amp; Timestamps</h3><ul><li><strong>Early Entrepreneurship &amp; Independence </strong>[00:00:56] </li><li><strong>Family Influence &amp; Work Ethic </strong>[00:03:15] </li><li><strong>Discovering Pilates &amp; Turning Point </strong>[00:12:13] </li><li><strong>Building the Business from Scratch </strong>[00:19:01] </li><li><strong>Breakthrough Moment: January Challenge </strong>[00:24:39]</li><li><strong>Transition to the App Model </strong>[00:30:43]</li><li><strong>Brand, Community, and Team Building </strong>[00:34:26] </li><li><strong>Future Vision &amp; Wellness Expansion </strong>[00:56:13] </li></ul><p><br></p><p><br></p><p><strong>FOLLOW BRYONY</strong></p><p><a href=\"https://www.instagram.com/bryonydeery/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/bryonydeery/</a></p><p><a href=\"https://www.instagram.com/beyondthemat.podcast/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/beyondthemat.podcast/</a></p><p><a href=\"https://www.instagram.com/pilatesbybryony/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/pilatesbybryony/</a></p><p><a href=\"https://www.pilatesbybryony.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.pilatesbybryony.com/</a>&nbsp;</p><p><a href=\"http://podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211\" rel=\"noopener noreferrer\" target=\"_blank\">podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211</a>&nbsp;</p><p><br></p><h3><br></h3><p><strong>FOLLOW US</strong></p><p>Instagram: <a href=\"https://www.instagram.com/weareladieswholaunch/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/weareladieswholaunch/</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@weareladieswholaunch\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@weareladieswholaunch</a></p><p>YouTube: <a href=\"https://www.youtube.com/@Weareladieswholaunch\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@Weareladieswholaunch</a></p><p>www.weareladieswholaunch.com </p><p><br></p>","author_name":"Rochelle Humes"}