{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67587e77c705e441797aff96/68d2b7c46f2bb8719f2f2e71?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Inside WWE's storytelling machine | Paul \"Triple H\" Levesque","description":"<p>From his electrifying entrances as a professional wrestler to his current work as WWE's chief content officer, Paul \"Triple H\" Levesque knows how to entertain a crowd. In this conversation with TEDSports co-chair Patrick Talty, Levesque pulls back the curtain on WWE's approach to storytelling, gives a peek at what's coming next and explains why pro wrestling belongs in the same conversation as the world's biggest sports.</p>","author_name":"TED"}