What do you want to be when you grow up? It's a universal question — and yet at some point, people stop asking you. Drawing on a nationwide survey across the Philippines, consumer researcher Lance Katigbak makes the case that countries should keep track of their citizens' ambitions and aspirations. His radical proposal: What if governments didn't just track GDP but also started measuring dreams? After Modupe shares why asking about people's dreams are important.
","author_name":"TED"}