{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6756ae3399fbf63cedcad386/696146ab1f21449d6df752c6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sir Jacobs: Building a Brand People Love & Connect With","description":"<h2>Women On Purpose Podcast - Sir Jacobs: Real Voices, Real Homes (Part 1)</h2><p>This week’s episode is a little different… and honestly, it’s one of my favourites to record.</p><p>Because behind every brand we admire, every beautiful product we bring into our homes, there are <strong>people</strong>. Real voices. Real relationships. Real stories.</p><p><br></p><p>In <strong>Part 1</strong> of this two-part mini-series, I’m joined by <strong>Kerry, Sean, and Alicia</strong> (Ben’s neighbours and Ben’s mum) for a relaxed, laughter-filled conversation, complete with mimosas, all about what Sir Jacobs feels like when it’s not a marketing campaign… but something you actually <em>live with</em>.</p><p>What comes through so clearly isn’t just appreciation for the ceramics or fragrances.</p><p><br></p><p>It’s the <strong>connection</strong> to the intention.</p><ul><li>The craftsmanship.</li><li>The pride.</li><li>The “oh my God… where did you get that?” moments.</li><li>And the kind of quality you can’t fake, because you can feel it the second you pick it up.</li></ul><p><br></p><p>This episode is about <strong>trust</strong>.</p><p>It’s about what happens when something is made slowly, thoughtfully, and with purpose.</p><p>And it’s about how a brand doesn’t just land on shelves… it lands in lives.</p><p><br></p><h2>In this episode, we talk about…</h2><ul><li><strong>First encounters with Sir Jacobs,</strong> the accidental discovery in the guest loo that turns into “I need this in every room.”</li><li>Why these products don’t just smell beautiful… they <strong>shift the whole atmosphere</strong> of a home.</li><li>The joy of <strong>ritual,</strong> Sunday night baths, candles lit, diffusers going, and that “company’s coming” spritz routine.</li><li>The magic of “<strong>choose your vessel, choose your fragrance</strong>”, and the refill concept that makes it feel both luxe <em>and</em> sensible.</li><li>Why Sir Jacobs is becoming a natural fit for <strong>boutique hotels, resorts, and luxury gifting</strong>, including the new bracket solution for hospitality spaces.</li><li>How scent creates memory, that <em>instant transport</em> back to a place, a moment, a feeling.</li></ul><h2><br></h2><h2>What you’ll hear (and feel) in Part 1</h2><p><br></p><h3>1) “I didn’t even know I was encountering it…”</h3><p>Kerry describes discovering Sir Jacobs without realising it, then walking out of the bathroom basically demanding to know where it came from. That moment of genuine surprise is everything.</p><p><br></p><h3>2) The “waft” factor 😄</h3><p>Sean (and Ben!) love smelling good, and the conversation about fragrance being something that lingers, lives in a space, and becomes part of your identity is honestly brilliant.</p><p><br></p><h3>3) The plastic bottle rebellion</h3><p>Alicia’s story is priceless: being told to get rid of the plastic bottles and suddenly being introduced to something that looks <strong>stunning everywhere,</strong> bathroom… kitchen… the whole house.</p><p><br></p><h3>4) The craft you can’t mass-produce</h3><p>We talk about how every vessel is handcrafted in South Africa, one-of-a-kind, and made with serious standards, including the reality that if it’s not perfect, it doesn’t pass.</p><p><br></p><h3>5) A brand that started in a garage… and became a belief</h3><p>There’s a beautiful thread running through this episode about <em>belief,</em> how Ben encountered the product, got goosebumps, and knew he needed to be involved. Not because he was sold to… but because he felt it.</p><p><br></p><h2>Favourite moments &amp; “best bits” </h2><p>Here are some gorgeous moments you could also pull as clips:</p><ul><li>“<strong>I didn’t even know I was encountering it…</strong>”</li><li>“<strong>He loves to waft.</strong>” (still makes me laugh 😄)</li><li>“<strong>They look stunning everywhere in the house.</strong>”</li><li>“<strong>It’s art and it’s fine fragrance.</strong>”</li><li>“<strong>When you build something slowly and honestly… it doesn’t just land on shelves, it lands in lives.</strong>”</li></ul><h2><br></h2><h2>The bigger message</h2><p>What this conversation really highlights is this:</p><p>When something is created with integrity and care, people don’t just buy it, they <strong>champion it</strong>.</p><ul><li>They tell their friends.</li><li>They want it in every room.</li><li>They build rituals around it.</li></ul><p>And they feel proud to support it because it represents something deeper than “stuff.”</p><p>And honestly… that’s what brand is.</p><p>Not marketing. Not noise.</p><p>But <strong>meaning</strong>.</p><p><br></p><p>Sir Jacobs have kindly given Women On Purpose listeners a discount code for your first order:</p><p><strong>www.sirjacobs.co.uk Use</strong> <strong>Code: LAUNCHUK20 </strong>for 20% Discount</p><p>🌍 www.sirjacobs.co.uk</p><p>Find and connect with Sir Jacobs</p><p>https://www.instagram.com/sirjacobs_com/</p><p>https://www.tiktok.com/@sirjacobs.com?lang=en</p>","author_name":"Toni Eastwood OBE, MBA"}