George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow through better review management, deeper review insights, and a stronger understanding of the competitive environment—all focused on driving customer acquisition and retention. George’s approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results.
Before launching RightResponse AI, George led Alpaca Audiology, scaling the retail healthcare company to over 220 locations nationwide. He began his career in consumer goods at Sara Lee Corporation, later advising businesses on earnings improvement and operations strategy. A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing always with a focus on results, not theory.
00:00 - 00:43 “Our point of differentiation from other review management platforms is we add interesting things about the business into the response. So most AI review platforms parrot back what's in the review. I liked the burgers and hated the fries. Well, we're glad you loved the burgers and we're disappointed you didn't like the fries. What we'll say is we're glad you liked the burgers. We work with this farm in Colorado, ranch in Colorado that has grain-fed beef. We've been working with them for 25 years. We build on the review. We say something in that response that wasn't in the review that gives the business personality.” — George Swetlitz
00:44 - 01:01 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:02 - 02:57 George’s Background
02:58 - 08:28 Marketing Essentials Moment: AI summary search results
08:29 - 10:29 Welcome to the show, George!
10:30 - 12:29 Generating Reviews with AI
12:30 - 14:59 Case Study: Restaurant Success Story
15:00 - 17:59 Personalization in Review Responses
18:00 - 20:59 Sentiment Analysis in Reviews
21:00 - 22:32 Handling Negative Reviews
23:09 - 26:59 Notifications for New Reviews
27:00 - 29:59 Increasing Review Volume
30:00 - 32:59 Integration with Other Tools
33:00 - 36:29 Future of Review Management
36:30 - 37:56 Reach out to George
37:57 - 38:19 Thank you so much, George! Share this podcast, give us a review, and enjoy your marketing journey!
38:20 - 39:07 Join the Marketing Expedition Community today!
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