Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After analyzing more than two dozen established content programs, she identified 40 recurring issues that consistently sabotage performance—and literally wrote the book on how to solve them.
With 20 years of experience in B2B marketing, Lee created an efficient 3x5 content strategy to simplify content marketing, helping busy teams do more with less while finally seeing results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.
00:00 - 00:20 \"So often when I go into a content program there's a person, a leader often, who wants to do something different every week. They want to experiment, they want to pivot, they want to try something new and that is a terrible idea. You make these decisions once and please stick with it for at least six months so you'll know if it worked or not.” — Lee Densmer
00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 - 01:34 Lee’s Background
01:35 - 05:02 Marketing Essentials Moment: AI in Business
05:03 - 06:34 Welcome to the show, Lee
06:35 - 08:07 Memorable Travel Experiences
08:08 - 10:39 Diving into Content Marketing
10:40 - 12:30 The Content Audit Process
12:31 - 14:28 Foundational Decisions for Content Programs
14:29 - 16:03 Balancing Team Capacity with Content Goals
16:14 - 18:38 The Value of Transcription Tools
18:39 - 20:43 Overview of Lee's Book “Content Simplified, The Biggest B2B Content Marketing Mistakes and How to Fix Them” - https://leedensmer.com/book/
20:44 - 24:30 The Three by Five Framework
24:31 - 26:07 Optimizing for AI and Search Engines
26:45 - 29:14 Recommended AI Tools for Content Marketing
29:15 - 33:25 Teaching AI Responsibly in Academia
33:26 - 36:01 Integrating AI into Marketing Strategies
36:02 - 39:15 Case Study: Transforming a Content Program
39:16 - 42:25 The Impact of Email Newsletters
42:26 - 43:15 Reach out to Lee
43:16 - 43:39 Final Thoughts and Key Takeaways
43:40 - 44:03 Thank you so much, Lee! Share this podcast, give us a review, and enjoy your marketing journey!
44:04 - 44:50 Join the Marketing Expedition Community today!
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