Adam Rosen is a world-traveling entrepreneur who sold his first tech startup in 2019. He currently leads eocworks.com, an email marketing agency helping startups, unicorns, and Fortune 500s generate sales through email. Having exited multiple businesses and led multimillion-dollar real estate developments, Adam now enjoys the freedom of building successful ventures while exploring the world’s most inspiring places.
00:00 - 00:46 \"Well, when it comes to email, there's no true silver bullet. Everyone's always looking for that one thing that's going to get you this amazing reply rate or meetings book or open rate or this or that. And the reality is it's about doing a bunch of things well that give you a one to three percent lift on each of those things. But at the end of the day, it still comes to what's the offer. Like, you know, the old saying, at least I did some real estate development and specifically land development. And one of the things you'd hear quite a bit is you can put lipstick on a pig, but at the end of the day, it's still a pig. So when it comes to marketing, it's like we can do our best to make any offer sound as good as possible. But at the end of the day, the offer is what the offer is.” — Adam Rosen
00:47 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:05 - 02:08 Adam’s Background
02:09 - 06:06 Marketing Essentials Moment: Cold Email Outreach
06:07 - 08:08 Welcome to the show, Adam!
08:09 - 10:08 Success Stories: Working with Big Brands
10:09 - 14:00 Common Mistakes in Cold Email Outreach
14:01 - 15:55 The Importance of Patience in Marketing
15:56 - 18:12 Lead Generation and Newsletters
18:13 - 23:10 Capturing First-Party Data Effectively
23:49 - 27:37 Tools for Email Management
27:38 - 29:06 Timeline for Setting Appointments
29:07 - 31:09 Booking Meetings
31:10 - 33:36 Opt-In vs. Opt-Out: Which is Better?
33:37 - 37:47 Getting Started with Cold Email Outreach
37:48 - 38:25 Reach out to Adam
38:26 - 38:54 Thank you so much, Adam! Share this podcast, give us a review, and enjoy your marketing journey!
38:55 - 39:42 Join the Marketing Expedition Community today!
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