Callie Zamzow is a fourth-generation leader of the Zamzow family of businesses, which includes Zamzows, a 92-year-old chain of garden and pet supply stores, Dynamite Specialty Products, a 44-year-old manufacturing and distribution company, and a diverse portfolio of real estate holdings. Rooted in tradition but driven by creativity, Callie brings curiosity, grit, and a deep appreciation for laughter to her leadership.
00:00 - 00:42 \"We think of our customer base, and we sort of segregate them a lot of times in ages, kind of where they are in the spectrum of life, because, you know, we're selling things for primarily homeowners, but we also sell things for people who are in apartments and that sort of thing. We think about who we're actually talking to. And that's become more and more difficult, I think, as the population is aging, and then we're having newcomers coming in, and the way that they are communicated, too, like how you actually reach these different people. And then even the tactic, you know, just a regular old radio ad works really, really well for one type of person. There's a whole genre of people who don't even listen to the radio anymore.” — Callie Zamzow
00:43 - 01:00 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:01 - 01:56 About Callie
01:57 - 15:36 Marketing Essentials Moment: Generational Marketing
15:37 - 16:52 Welcome to the show!
16:53 - 19:39 Family Business Legacy
19:40 - 22:51 Transitioning Leadership in the Zamzow Family
22:52 - 25:45 Marketing Shifts: Adapting to New Generations
25:46 - 28:02 Product Range and Customer Engagement
28:03 - 34:11 Community Engagement and Newcomer Outreach
34:49 - 35:46 Seasonal Marketing Strategies and Events
35:47 - 36:36 Leadership Dynamics: Working with Family
36:37 - 43:02 Upcoming Initiatives and Product Launches
43:03 - 48:16 Innovative Products: The Future of Zamzow's
48:17 - 51:16 New Ways of Marketing
51:17 - 54:02 Delegate to Elevate
54:03 - 56:14 Visit Zamzows Lawn, Garden & Pet
56:15 - 56:35 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!
56:36 - 57:23 Join the Marketing Expedition Community today!
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