Chris Rossi is the founder of ClickSluice, a Boise-based digital marketing agency that helps local service businesses grow through SEO, Google Ads, conversion-focused websites, and strategic branding. A Google Ads Certified Partner, Chris also teaches digital marketing for the National Business Institute and has been featured in Law.com, Lawyer Monthly, and Attorney at Work. With a background in marketing and IT, he now focuses on integrating AI into agency operations, building custom tools that improve search visibility, optimize paid advertising, streamline website development, and deliver faster, better results for clients.
Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 20 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat remover. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry.
00:00 - 00:20 \"The days of keyword rankings and blue links and things like that are pretty much gone. And people are asking questions and the AI is answering them. And so, the way to win that, the way forward is, again, it's brand. I keep going back to it, but it's your brand and being kind of present everywhere.” — Chriss Rossi
00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 - 03:06 About Chris and Warren
03:07 - 10:17 Marketing Essentials Moment: Top AI Tools for Marketing
10:18 - 11:16 Welcome to the show, Chris and Warren!
11:17 - 13:59 The Impact of AI on Small and Medium-Sized Businesses
14:00 - 18:07 Transition from SEO to Full-Spectrum Marketing
18:08 - 20:01 Overcoming Challenges in Med Spa Marketing
20:02 - 24:01 Brand Presence in AI Search Results
24:02 - 28:11 Leveraging Video Content for SEO and AI
28:12 - 28:46 The Future of AI in E-commerce and Search
29:25 - 34:44 Generative Engine Optimization (GEO) Explained
34:45 - 38:15 Video Content in Marketing
38:16 - 41:13 Protecting Proprietary Information in the Age of AI
41:14 - 44:21 Closing Remarks: Unlock to AI
44:22 - 46:40 Reach out to Chris and Warren
46:41 - 47:02 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!
47:03 - 47:50 Join the Marketing Expedition Community today!
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