Leslie Galbreath is the President and CEO of DGS Marketing Engineers, a strategic marketing communications firm that serves some of the world's most respected industrial and manufacturing brands. For more than 25 years, she's helped B2B organizations transform complex value propositions into clear, compelling messaging that drives measurable business results.
Her approach combines in-depth research, market intelligence, and proven marketing strategies to help technical companies strengthen their brand influence and accelerate growth. A trusted advisor and sought-after speaker, Leslie is known for making industrial marketing practical, strategic, and impactful, particularly in the advanced manufacturing, automation, and engineering sectors.
As a woman leading a successful agency in a traditionally male-dominated industry, she's also passionate about mentoring the next generation of marketing professionals pursuing careers in STEM. Leslie has spoken at leading industrial marketing conferences and is a trusted strategic partner for global B2B brands looking to elevate their marketing.
00:00 - 00:40 \"It's very tempting and it's very easy to allow just the loudest voices inside an organization. Sometimes that's in the sales group, sometimes it's in other areas. But if we don't take the time to do deliberate research and really apply a professional approach, then companies market to the loudest internal voice, not the actual customer. In the B2B world, in my view, mistakes are so expensive. A lack of research and a lack of a clear foundation is an expensive risk to take.” — Leslie Galbreath
00:41 - 00:58 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:59 - 02:20 About Leslie Galbreath
02:21 - 17:17 Marketing Essentials Moment: B2B Marketing Agency
17:18 - 20:22 Welcome to the show, Leslie!
20:23 - 23:05 Agency's full-service approach
23:04 - 25:24 Brand identity development process
25:25 - 28:08 Hybrid model culture
28:09 - 30:20 B4B environment
30:21 - 33:34 Strategic alignment in B2B
34:12 - 36:52 Decision-making in B2B sales.
36:53 - 39:45 Multi-layered decision-making models
39:46 - 41:57 Intelliquest process
41:58 - 44:14 Voice of the customer insights
44:15 - 48:40 Building trust in marketing
48:41 - 51:23 B4B versus B2B marketing
51:24 - 53:20 dgs Marketing Engineers
53:21 - 53:40 Reach out to Leslie
53:41 - 54:08 Thank you so much, Leslie! Share this podcast, give us a review, and enjoy your marketing journey!
54:09 - 54:55 Join the Marketing Expedition Community today!
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