Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.
With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey.
00:00 - 00:30 \"All of these automated approaches are coming up. You very easily could do an analysis of your site and figure out where you weren't placing for certain keywords or certain queries and LLMs and get a bunch of AI-driven content written. But ultimately, we find that that's starting to get oversaturated and not really all that helpful. What's really helpful at the end of the day is answering the questions that your customers have in an authentic way.” — Andy Janaitis
00:31 - 00:48 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:49 - 01:47 Andy’s Background
01:48 - 06:50 Marketing Essentials Moment: Proof as a Marketing Asset
06:51 - 10:07 Welcome to the show, Andy!
10:08 - 13:22 Understanding Client Goals
13:23 - 18:05 The Importance of Case Studies
18:06 - 20:42 Marketing Tactics and Testing
20:43 - 21:42 The Evolution of Modern Marketing Campaigns
21:43 - 22:35 AI Driven Optimization
22:36 - 24:32 The Power of Authenticity
24:33 - 29:09 Stages of A/B Testing
29:10 - 32:46 Budgeting for Marketing Campaigns
33:24 - 35:59 Tools for Website Analytics and Performance Tracking
36:00 - 39:04 CRM and Marketing Automation
39:05 - 42:02 GoHighLevel: A Comprehensive Tool
42:03 - 44:22 Key Takeaway: Focus on Specific Problems and Goals
44:23 - 45:47 Reach out to Andy
45:48 - 46:14 Thank you so much, Andy! Share this podcast, give us a review, and enjoy your marketing journey!
46:15 - 47:00 Join the Marketing Expedition Community today!
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