Jonathan Kazarian is the CEO and founder of Accelevents, a leading event management platform that was recently recognized by Inc. 5000 as one of the top 100 fastest-growing private companies in America. At Accelevents, his visionary leadership and innovative approach have propelled the platform to the forefront of the event technology industry. With a keen focus on driving user engagement and redefining the event experience,
Jonathan's strategic expertise has established Accelevents as a key player in transforming how events are created, marketed, and experienced globally. As an industry thought leader, Jon actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB’s Event Tech Innovation Summit, BizBash Live, and INBOUND.
00:00 - 00:15 \"There's a thousand things you can do around retargeting ads and your email sequences and card abandonment. All of that stuff makes sense and is necessary but it's all secondary to identifying the audience that you want there.” — Jonathan Kazarian
00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 01:39 Jonathan’s Background
01:40 - 09:27 Marketing Essentials Moment: The Repurposing Ladder
09:28 - 11:18 Welcome to the show, Jonathan!
11:19 - 14:49 Event Marketing Best Practices
14:50 - 16:59 Getting the Right Audience to Events
17:00 - 21:10 Creating Community Through Events
21:11 - 23:52 Successful Event Case Study
24:29 - 27:16 Ideal Client Profile
27:17 - 29:08 Advice for Aspiring Entrepreneurs
29:09 - 31:07 Integration with Other Tools and CRMs
31:08 - 32:22 Staying Updated on Marketing Trends
32:23 - 33:58 Final Words of Wisdom for Event Planning
33:59 - 34:32 Reach out to Jonathan
34:33 - 34:48 Thank you so much, Jonathan! Share this podcast, give us a review, and enjoy your marketing journey!
34:49 - 35:35 Join the Marketing Expedition Community today!
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