Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers.
Jen leads the editorial vision behind JAR’s most successful shows, helping brands tell stories that are resonant, authentic, and audience- first. Whether she’s building out a narrative arc or pushing back on client ideas that won’t serve the listener, Jen’s focus is always on creating shows people actually want to hear.
00:00 - 00:42 \" The other analytics that we sometimes look at is the podcast neighborhood. So, what other shows are people who listen to your show also listening to? And that can tell you a lot about the tastes of your audience. Like, if you make a business show, they're listening to other business shows. Oh, but look, there's also a strong contingent of your audience that's listening to, I don't know, true crime or faith-based shows or something like that. That can give you some insight into who you're dealing with and who you're talking to. And you can use that to inform the content to make it even more relevant to them.” — Jen Moss
00:43 - 00:59 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:00 - 02:53 Jen’s Background
02:54 - 11:39 Marketing Essentials Moment: Understanding KPIs in Marketing
11:40 - 13:37 Welcome to the show, Jen!
13:38 - 15:56 JAR (Job Audience Result) Podcast Solutions
15:57 - 21:49 Case Studies
21:50 - 24:53 Different Types of Podcasts and Their Impact
24:54 - 27:03 Tools and Resources for Podcast Analytics
27:04 - 29:36 Importance of Consumption Rate in Podcasts
30:13 - 32:13 Using Listen Notes and Other Analytics Tools
32:14 - 33:07 Understanding Your Podcast Audience
33:08 - 36:40 Podcast Swaps and Cross-Promotions
36:41 - 39:39 Advice for Starting a Podcast
39:40 - 42:02 Tools for DIY Podcasting
42:03 - 43:48 AI Tools in Podcast Editing
43:49 - 47:03 Audience Growth Strategy
47:04 - 50:03 Paid Media and Podcast Ads
50:04 - 52:40 Real World Promotion and Live Events
52:41 - 53:35 Reach out to Jen
53:36 - 54:09 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!
54:10 - 54:56 Join the Marketing Expedition Community today!
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