{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67524763d40c6cb2e01893a9/69f0dcf52f651f55f5057e4a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Digital Screens are Changing the Face of Marketing in Your Town with Kenzie Coltrin | Marketing Expedition Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67524763d40c6cb2e01893a9/1777392411887-a79a4613-e69f-400f-8645-72ba580f8eb1.jpeg?height=200","description":"<p>Kenzie Coltrin is a Senior Account Executive at <a href=\"https://phxdigitalmarketing.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Phoenix Digital Marketing</a> based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising.</p><p><br></p><p>Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences.</p><p><br></p><p>Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer.</p><p><br></p><p>00:00 - 00:43 \"Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin</p><p>00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast</p><p>01:04 - 02:30 About Kenzie</p><p>02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising</p><p>12:52 - 14:22 Welcome to the show, Kenzie!</p><p>14:23 - 15:53 Introduction to Phoenix Digital Marketing</p><p>15:52 - 17:32 Description of Indoor Digital Billboards</p><p>17:33 - 20:03 Types of Businesses Using Digital Screens</p><p>20:04 - 22:35 Customization</p><p>22:36 - 24:20 Cost and Budgeting</p><p>24:21 - 27:13 Scaling and Exposure</p><p>27:14 - 29:20 Host Partnerships and Screen Placement</p><p>29:21 - 29:57 <a href=\"https://peppershock.com/podcast-production/poderific/\" rel=\"noopener noreferrer\" target=\"_blank\">Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.</a> </p><p>29:58 - 35:40 Parenting Challenges and Rewards</p><p>35:41 - 40:48 NSAC Campaigns and Clients</p><p>40:49 - 42:20 Agency Challenges</p><p>42:21 - 43:40 Media Sales Experience</p><p>43:41 - 44:28 Reach out to Kenzie</p><p>44:29 - 00:00 Final Thoughts and Words of Wisdom</p><p>44:51 - 46:31 Word-of-Mouth Mixers and Networking</p><p>46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey!</p><p>47:22 - 48:09 <a href=\"https://themarketingexpedition.com/join-today/\" rel=\"noopener noreferrer\" target=\"_blank\">Join the Marketing Expedition Community today!</a></p><p>&nbsp;</p><p>Like what you hear, but need more information?</p><p><a href=\"http://peppershock.com/book-rhea/\" rel=\"noopener noreferrer\" target=\"_blank\">Meet with Rhea Allen</a></p><p><br></p><p>#DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding</p>","author_name":"Rhea Allen, CEO, Peppershock Media"}