{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67524763d40c6cb2e01893a9/6980f04219ef991f73576b79?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67524763d40c6cb2e01893a9/1770057612657-c3c65487-acb5-4e6a-9fff-61c45e45205a.jpeg?height=200","description":"<p>Amber Goetz is the founder of <a href=\"https://www.theactivemedia.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Active Media</a>, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. </p><p><br></p><p>00:00 - 00:23 \"Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz</p><p>00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast</p><p>00:43 - 02:23 About Amber</p><p>02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing</p><p>07:55 - 10:21 Welcome to the show, Amber!</p><p>10:22 - 13:10 Client Success Story: The Resort in Arizona</p><p>13:11 - 17:00 Tactics for SEO Success</p><p>17:01 - 21:35 The Importance of Google Business Profile</p><p>21:36 - 24:58 The Value of FAQs on Your Website</p><p>24:59 - 25:49 Utilizing FAQ Schema for Better SEO</p><p>25:50 - 26:25 <a href=\"https://peppershock.com/podcast-production/poderific/\" rel=\"noopener noreferrer\" target=\"_blank\">Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. </a></p><p>26:26 - 31:47 Tools for Website Performance Analysis</p><p>31:48 - 35:21 Case Study: The RV Resort's Transformation</p><p>35:22 - 39:27 Google Ads Strategies for Success</p><p>39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns</p><p>41:18 - 45:01 Incorporating Social Media into SEO</p><p>45:02 - 46:23 Humanizing Your Brand Through Social Media</p><p>46:23 - 47:44 Final Tips—Utilizing AI for Your Website</p><p>47:45 - 47:50 Reach out to Amber</p><p>47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!</p><p>48:22 - 49:08 Join the Marketing Expedition Community today!</p><p><br></p><p>Like what you hear, but need more information?</p><p><a href=\"https://peppershock.com/book-rhea/\" rel=\"noopener noreferrer\" target=\"_blank\">Meet with Rhea Allen</a></p><p><br></p><p>#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds</p>","author_name":"Rhea Allen, CEO, Peppershock Media"}