{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67524763d40c6cb2e01893a9/695bfd5f3edf36b790091499?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building a Personal Brand vs. a Company Brand with Jen Dalton | Marketing Expedition Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67524763d40c6cb2e01893a9/1767635942288-0afb1d88-cd73-4617-acb1-bac23d88110a.jpeg?height=200","description":"<p>Jen Dalton is the Founder and CEO of <a href=\"https://brandmirror.com/\" rel=\"noopener noreferrer\" target=\"_blank\">BrandMirror</a>, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.</p><p><br></p><p>00:00 - 00:15 \"Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton</p><p>00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast</p><p>00:34 - 02:15 Jen’s Background</p><p>02:16 - 10:16 Marketing Essentials Moment: The&nbsp;Power&nbsp;of&nbsp;Color&nbsp;in&nbsp;Branding</p><p>10:17 - 12:56 Welcome to the show, Jen!</p><p>12:57 - 17:49 Becoming an Author</p><p>17:50 - 23:06 Success Stories from Clients</p><p>23:07 - 25:22 Launching a New Brand</p><p>25:23 - 27:37 Leveraging Creativity</p><p>27:38 - 28:13 <a href=\"https://peppershock.com/podcast-production/poderific/\" rel=\"noopener noreferrer\" target=\"_blank\">Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.</a> </p><p>28:14 - 31:47 Identifying the Ideal Client</p><p>31:48 - 33:53 The Importance of Personal Branding</p><p>33:54 - 39:00 Challenges and Opportunities in Marketing</p><p>39:01 - 40:14 Building Meaningful Relationships</p><p>40:15 - 41:22 Nostalgia Economy</p><p>41:23 - 45:55 Recommended Tools for Marketers</p><p>45:56 - 51:27 The Role of AI in Content Creation</p><p>51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/)</p><p>52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!</p><p>53:15 - 54:00 <a href=\"https://themarketingexpedition.com/join-today/\" rel=\"noopener noreferrer\" target=\"_blank\">Join the Marketing Expedition Community today!</a></p><p>&nbsp;</p><p>Like what you hear, but need more information?</p><p><a href=\"http://peppershock.com/book-rhea/\" rel=\"noopener noreferrer\" target=\"_blank\">Meet with Rhea Allen</a></p><p><br></p><p>#PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent</p>","author_name":"Rhea Allen, CEO, Peppershock Media"}