{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67524763d40c6cb2e01893a9/692f1941d6bc23eda2e17d8b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building Trust: Keeping Human Connection Core While Scaling Your Brand with Anna Tran | Marketing Expedition Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67524763d40c6cb2e01893a9/1764693736622-4760d1a6-dcb4-4cde-8787-24a35b1acf97.jpeg?height=200","description":"<p>Anna Tran is a Strategic PR Consultant, co-founder and the public face of the PR division at <a href=\"https://levelupwithanna.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Level Up with Anna</a>.</p><p>She helps coaches, consultants, financial professionals, and corporate brands get featured in top-tier outlets like Forbes, USA Today, and Business Insider.</p><p>&nbsp;</p><p>Known for her strategy-first approach, Anna turns media exposure into lasting authority and real business relations.</p><p>With a strong track record in high-impact storytelling, she builds campaigns that not only earn press—but convert it into visibility, trust, and lifetime clients.</p><p><br></p><p>00:00 - 00:15 \"Building a relationship with your audience is crucial because it helps them understand who you are, what your values are, and what the solution you want to provide or the value you want to provide for the audience.” — Anna Tran</p><p>00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast</p><p>00:34 - 01:02 Anna’s Background</p><p>01:03 - 04:27 Marketing Essentials Moment: Micro Moments in Marketing</p><p>04:28 - 06:13 Welcome to the show, Anna!</p><p>06:14 - 08:20 The Importance of Storytelling in PR</p><p>08:21 - 10:08 Case Study: Helping a Leader Build Trust</p><p>10:09 - 12:24 Door-to-Door Sales: Building Connections</p><p>12:25 - 15:30 Creating Thought Leadership and Authority</p><p>15:31 - 18:52 Current Trends: Leveraging AI in Marketing</p><p>18:53 - 19:28 <a href=\"https://marketingtrendsevent.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! </a></p><p>19:29 - 22:11 Mentorship and Inspiration in Anna's Journey</p><p>22:00 - 24:23 Challenges in the Evolving Media Landscape</p><p>24:24 - 26:00 Marketing Dreams</p><p>26:01 - 29:13 Qualifying Leads: The Funnel Process</p><p>29:14 - 31:20 Reach out to Anna at Level up with Anna PR (https://levelupwithanna.com/)</p><p>31:21 - 34:14 Building Relationships</p><p>34:15 - 37:16 Handling Spam and Fake Leads</p><p>37:17 - 39:10 Thank you so much, Anna! Share this podcast, give us a review, and enjoy your marketing journey!</p><p>39:11 - 39:56 <a href=\"https://themarketingexpedition.com/join-today/\" rel=\"noopener noreferrer\" target=\"_blank\">Join the Marketing Expedition Community today!</a></p><p>&nbsp;</p><p>Like what you hear, but need more information?</p><p><a href=\"https://peppershock.com/book-rhea/\" rel=\"noopener noreferrer\" target=\"_blank\">Meet with Rhea Allen</a></p><p><br></p><p>#BrandBuilding #PR #PublicRelation #MarketingEssentialsMoment #MicroMoments #FreshMarketingStrategy #MarketingTips #AITools #AITrends #Storytelling #Authenticity</p>","author_name":"Rhea Allen, CEO, Peppershock Media"}