{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67524763d40c6cb2e01893a9/6810fb3f6ac0e5213b449567?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Power of Scalability Fueling Long-Term Growth with Jason Kramer | Marketing Expedition Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67524763d40c6cb2e01893a9/1745943131686-d53209ce-6101-4676-adef-69ec98fff858.jpeg?height=200","description":"<p>Jason Kramer founded<a href=\"https://cultivize.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> Cultivize</a>, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River.</p><p><br></p><p>00:00 - 00:18 \"So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer</p><p>00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast</p><p>00:38 - 01:42 Jason’s Background</p><p>01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget</p><p>17:30 - 18:07 Welcome to the show, Jason!</p><p>18:08 - 20:53 Jason's Journey to Cultivize</p><p>20:54 - 22:09 Case Studies and Client Success</p><p>22:10 - 23:32 Automating Follow-Up Processes</p><p>23:33 - 26:43 CRM Fit Assessment</p><p>26:44 - 29:34 Email Marketing: What Works</p><p>29:35 - 32:08 Personalization in Email Campaigns</p><p>32:09 - 33:08 <a href=\"https://peppershock.com/product/hello-audio/\" rel=\"noopener noreferrer\" target=\"_blank\">Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.</a></p><p>33:09 - 35:45 Recommended Tools for Marketing</p><p>35:46 - 41:15 Freemium vs. Paid CRM Solutions</p><p>41:16 - 45:18 Advice for Students Entering the Industry</p><p>45:19 - 49:15 Podcasts as a Learning Resource</p><p>49:16 - 53:16 Cultivize Walk Through</p><p>53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)</p><p>55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!</p><p>56:27 - 57:13 <a href=\"https://themarketingexpedition.com/join-today/\" rel=\"noopener noreferrer\" target=\"_blank\">Join the Marketing Expedition Community today!</a></p><p><br></p><p>Like what you hear, but need more information?</p><p><a href=\"http://peppershock.com/book-rhea/\" rel=\"noopener noreferrer\" target=\"_blank\">Meet with Rhea Allen</a></p><p><br></p><p>#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation</p><p><br></p>","author_name":"Rhea Allen, CEO, Peppershock Media"}