{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67524763d40c6cb2e01893a9/67ace89d505cb2a0a363bf90?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Using AI and Automation to Build a Lean Marketing Engine with Sarah Noel Block | Marketing Expedition Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67524763d40c6cb2e01893a9/1739384913005-27b74ee4-80e5-4f35-9aa1-4a1b9d296a2e.jpeg?height=200","description":"<p>Meet <a href=\"https://www.sarahnoelblock.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Sarah Noel Block</a>, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff.</p><p>&nbsp;</p><p>Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.</p><p><br></p><p>00:00 - 00:27 \"The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block</p><p>00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast</p><p>00:47 - 01:34 Sarah’s Background</p><p>01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads</p><p>08:11 - 10:57 Welcome to the show, Sarah!</p><p>10:58 - 12:18 The Lean Marketing System</p><p>12:19 - 18:52 Implementing AI in Marketing</p><p>18:53 - 22:31 Success Stories from the Lean Marketing Engine</p><p>22:32 - 25:09 Understanding Gateway Offers</p><p>25:10 - 28:16 The Importance of Client Fit</p><p>28:17 - 29:16 <a href=\"https://peppershock.com/product/hello-audio/\" rel=\"noopener noreferrer\" target=\"_blank\">Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button</a>.</p><p>29:17 - 31:49 Building Trust with Clients</p><p>31:50 - 33:12 Setting Expectations for Marketing</p><p>33:13 - 38:53 The Role of Collaboration in Marketing</p><p>38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)</p><p>39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!</p><p>40:59 - 41:45<a href=\"https://themarketingexpedition.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> Join the Marketing Expedition Community today!</a></p><p>&nbsp;</p><p>Like what you hear, but need more information?</p><p><a href=\"http://peppershock.com/book-rhea/\" rel=\"noopener noreferrer\" target=\"_blank\">Meet with Rhea Allen</a></p><p><br></p><p>#TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips</p>","author_name":"Rhea Allen, CEO, Peppershock Media"}