{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67524763d40c6cb2e01893a9/6778177c77d7a3f73aca6eb9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67524763d40c6cb2e01893a9/1735923436984-dbab2567-8b93-401f-a646-42deed52db54.jpeg?height=200","description":"<p>Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, <a href=\"https://gobrightnow.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Bright Marketing</a>, growing it into a multi-million dollar venture, a testament to her business acumen.</p><p><br></p><p>00:00 - 00:10 \"Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton</p><p>00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast</p><p>00:31 - 01:11 Jennifer’s Bio</p><p>01:12 - 05:50 Marketing Essentials Moment: Types of Advertising</p><p>05:51 - 08:02 Welcome to the show, Jennifer!</p><p>08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/</p><p>14:02 - 22:07 Transition to Freelancing</p><p>22:08 - 27:01 Full Circle Agency Model</p><p>27:02 - 31:11 Advertising as Media Planning and Buying</p><p>31:12 - 36:19 Retention Strategies</p><p>36:20 - 38:20 Predicting Market Behavior</p><p>38:21 - 42:34 CRM and Sales Process Issues</p><p>42:35 - 42:53 Adapting Strategies Over Time</p><p>42:52 - 43:39 <a href=\"https://www.peppershock.com/product/billie-razors-offer\" rel=\"noopener noreferrer\" target=\"_blank\">By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!</a></p><p>43:40 - 46:17 Demystifying Marketing for CEOs</p><p>46:18 - 52:08 Importance of Specialized Expertise</p><p>52:09 - 58:00 Aggressive Growth Targets</p><p>58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)</p><p>58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!</p><p>1:00:15 – 1:01:01 <a href=\"https://themarketingexpedition.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Join the Marketing Expedition Community today!</a></p><p>&nbsp;</p><p>Like what you hear, but need more information?</p><p><a href=\"http://peppershock.com/book-rhea/\" rel=\"noopener noreferrer\" target=\"_blank\">Meet with Rhea Allen</a></p><p><br></p><p>#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising</p>","author_name":"Rhea Allen, CEO, Peppershock Media"}