{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67524763d40c6cb2e01893a9/67536fa7a8461f164e64925b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67524763d40c6cb2e01893a9/1733521091602-9155228a-44e0-43c7-9605-9ca7ecd98697.jpeg?height=200","description":"<p>After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast <a href=\"https://morethanafewwords.com/\" rel=\"noopener noreferrer\" target=\"_blank\">More than a Few Words</a>.</p><p><br></p><p>00:00 - 00:16 \"I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball</p><p>00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast</p><p>00:36 - 01:35 Lorraine’s Background</p><p>01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing</p><p>09:46 - 12:05 Lorraine, welcome to the show!</p><p>12:06 - 14:00 Three Key Elements for a Marketing Plan</p><p>14:01 - 15:39 Identifying Your Customer</p><p>15:40 - 17:39 Understanding Your Competitors</p><p>17:40 - 20:11 Defining Your Marketing Objectives</p><p>20:12 - 28:24 Success Story</p><p>28:25 - 29:10 <a href=\"https://marketingtrendsevent.com/\" rel=\"noopener noreferrer\" target=\"_blank\">How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!</a></p><p>29:11 - 36:00 Encouraging User Engagement and Content Creation</p><p>36:01 - 39:00 The Power of Contests for User-Generated Content</p><p>39:01 - 42:02 Understanding Zero Click Strategies</p><p>42:03 - 44:39 Creating Engaging Short-Form Content</p><p>44:40 - 50:58 The Importance of Direct Messaging for Links</p><p>50:59 - 55:24 Advice for Students Entering the Workforce</p><p>55:25 - 55:49 How to connect with Lorraine (<a href=\"https://www.linkedin.com/in/lorraineball/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/lorraineball/</a>)</p><p>55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!</p><p>56:38 – 57:23 Join The Marketing Expedition Community today! - <a href=\"themarketingexpedition.com\" rel=\"noopener noreferrer\" target=\"_blank\">themarketingexpedition.com</a></p><p><br></p><p>#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney</p><p><br></p>","author_name":"Rhea Allen, CEO, Peppershock Media"}