Most ready-to-drink cocktails taste great on the label and disappointing in the glass.
In this episode of Invst Guru, host Jeff “Fuzzy” Wenzel sits down with Larry, co-founder of World’s Best Cocktail, to talk about turning a passion sparked by Netflix’s Drink Masters into a quality-first consumer brand.
After testing nearly 100 pre-made cocktails and finding most of them undrinkable, Larry partnered with a world-class mixologist to recreate the magic of a handcrafted cocktail, starting with a spicy strawberry house margarita that refuses to compromise flavor during scaling.
But this isn’t just about alcohol.
This conversation explores:
• Why most RTD cocktails lose quality during production?
• The challenge of scaling handcrafted recipes.
• A “drink better, not more” philosophy.
• Designing bottles that capture meaningful moments.
• Building brand through experience, not excess.
• Direct-to-consumer launch strategy.
• Why crowdfunding can democratize early-stage investing?
• What retail investors should evaluate before investing in CPG?
Larry also shares why separating passion from financial analysis is critical when investing even in a product you love.
This episode is ideal for founders, CPG entrepreneurs, spirits brands, and retail investors looking at the premium ready-to-drink market.
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