In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Nadia Hussain, founder of Hair Loving, the hair health brand now stocked on QVC, Debenhams and Amazon, and featured in Forbes and Health & Wellbeing magazine for one of the most moving and instructive founder PR stories the show has ever told.
Nadia's journey to building Hair Loving began not in a boardroom or a beauty lab, but in the most unexpected and difficult of places. At 19, while also managing a diagnosis of Thalassemia that required monthly blood transfusions, she experienced early menopause and with it, devastating hair loss that she had no roadmap to navigate. Years later, working as a hair and makeup artist and hearing client after client whisper about the same experience, she realised her story was not hers alone. Hair Loving was born from that recognition, rooted in her mother's hair oil remedies, backed by science, and built for every woman the beauty industry had left out.
In this episode you'll discover: how Nadia built her brand's media presence brick by brick, from early Instagram to Forbes features, TikTok creators and sell-out QVC appearances, without a single big-break moment, why vulnerability is the most powerful and most underused PR tool available to any founder, how Hair Loving's community of real women with postpartum hair loss, PCOS, cancer treatment regrowth and hormonal shifts became the brand's most compelling press story, why showing up consistently, even on the days it feels impossible, is the PR strategy that compounds over time, and how reaching out personally to reviewers on Trustpilot and Amazon turned customers into lifelong brand advocates.
This is an episode about what happens when a founder stops hiding their most painful chapter and starts leading with it and how that single shift in perspective can turn a personal story into a brand that thousands of women feel seen by.
Want to find the PR story hiding inside your own founder journey? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you shape your story into a pitch journalists actually want to read. Grab them at lp.patriziagaleota.com/ltpp
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