In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Joely Sanderson, former beauty director at ELLE and Grazia, journalist turned wellness brand co-founder, and the woman on a mission to make talking about your bowel health as normal as talking about your skincare routine, to explore what happens when you build a PR strategy around a topic the world has been conditioned to find shameful.
Joely co-founded WE ARE. REGULAR with her best friend Holly Victoria Brooke after years of dealing with bloating, constipation and the very specific frustration of a wellness industry that was happy to discuss every aspect of women's health except the one that affects almost all of us every single day. Their answer was a bold, berry-flavoured, brilliantly branded gut health supplement and a communications strategy built entirely on honesty, humour and zero apology.
In this episode you'll discover: how Joely used her decade of beauty journalism experience to build a PR narrative that journalists actually want to write about, why shame is the single biggest barrier between a great wellness brand and great press coverage and how to dismantle it, what it takes to transition from shaping brand stories as a journalist to living inside one as a founder, how WE ARE. REGULAR built a community of loyal customers by simply refusing to whisper about something every woman experiences, and why the most powerful PR tool available to any wellness brand is radical, unapologetic honesty about what the product actually does.
If you have a wellness, health or supplement brand that you're struggling to pitch because the topic feels too sensitive, too niche or too unsexy for mainstream press — this episode is your permission slip to stop hiding and start talking.
Want to pitch your brand story with the same confidence Joely brings to gut health? Download Patz's free Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you turn even the most awkward brand story into a compelling press pitch. Grab them at lp.patriziagaleota.com/ltpp
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