In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Nicola de Burlet, luxury brand consultant, founder of The PR Studio and a woman who learned the art of brand guardianship at Chanel HQ in Paris to unpack what luxury PR really looks like in 2025, and why the brands that whisper always outlast the brands that shout.
With over 25 years of experience spanning the dot-com boom, the rise of digital media and the current era of influencer noise, Nicola has seen every shift in the PR landscape and she knows exactly what separates brands with lasting press presence from those chasing fleeting viral moments. Her answer? Strategy, storytelling and the quiet confidence to lead trends rather than follow them.
In this episode you'll discover: what luxury PR actually means in the modern media landscape and why it has nothing to do with price tags and everything to do with feeling, how heritage brands can stay relevant without sacrificing the mystique that makes them desirable, why relationships still rule in PR regardless of how much the industry has changed, the one thing Nicola looks for in a brand story before she'll take it to press and the red flag that tells her a brand isn't ready, and why if your brand keeps having to tell people it's premium, it probably isn't.
Whether you're building a luxury brand, a premium wellness product or any business where perception is everything, this episode is a sharp and elegant reminder that the best PR strategy has always been the same: be genuinely interesting, be consistently excellent, and never mistake volume for value.
Want to craft a pitch that feels as polished as the brands Nicola works with? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you approach journalists with confidence and class. Grab them at lp.patriziagaleota.com/ltpp