In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Holly Victoria Brooke, co-founder of WE ARE REGULAR, the boldly branded gut health supplement that has made constipation, bloating and bowel health not just acceptable to talk about, but actually fun to find out how you build a PR strategy around a topic most people won't even whisper about.
Before launching WE ARE. REGULAR, Holly spent years working alongside some of the biggest names in beauty PR including Caroline Hirons, Gleam and Roxy Jacenko's Ministry of Talent. She knows exactly how the industry works. And yet when it came to her own brand, she threw out the rulebook and built something that leads with personality, honesty and a very healthy sense of humour.
In this episode you'll discover: how Holly and co-founder Joely Sanderson turned a deeply personal health struggle into a brand with a passionate, loyal community, the single Daily Mail feature that sent sales through the roof and what made that piece of press so powerful, why founder-led storytelling is the most underused PR tool for wellness and supplement brands, what Holly learned from five years as Commercial Director at Caroline Hirons' Skin Rocks about building brands that people genuinely trust, and how to know when to step back as a founder and let your community become your most powerful PR asset.
If you're building a wellness brand, a supplement brand, or any business in a category that feels too niche, too awkward or too unsexy to pitch to the press this episode will completely change your perspective on what makes a great PR story.
Ready to start pitching your own brand story to journalists? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you land press coverage even when your topic feels difficult to pitch. Grab them at lp.patriziagaleota.com/ltpp
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