In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Dominique Antiglio, wellness entrepreneur, sophrology expert and founder of BeSophro to explore the powerful and often overlooked connection between how you feel on the inside and how your brand shows up in the press.
Dominique is the leading voice bringing sophrology to the English-speaking world. Her client list includes Amazon, Bloomberg, the UK Government, the World Economic Forum and Silicon Valley founders and her bestselling book The Life-Changing Power of Sophrology has introduced thousands of people to this science-backed mind-body practice that blends breathing, gentle movement and visualisation to calm the nervous system and sharpen focus.
In this episode you'll discover: what Sophrology actually is and why it works when traditional meditation doesn't, how founders and brand experts can use breathwork to manage the pressure of pitching, public speaking and showing up consistently for their brand, why burnout is one of the biggest hidden threats to a founder's PR presence and visibility, how Dominique used storytelling and strategic positioning to build an internationally recognised wellness brand, and her practical tools for staying calm, confident and clear-headed, even when the inbox is overwhelming and the trolls are loud.
If you've ever frozen before a podcast interview, stumbled through a journalist pitch or let imposter syndrome keep you out of the press, this episode will change how you think about confidence as a PR tool.
Want to pitch with more confidence right now? Download Patz's Plug-and-Play PR Pitch Templates — proven prompts, subject lines and frameworks to help you land better press in less time, even if PR feels completely out of your comfort zone. Grab them at lp.patriziagaleota.com/ltpp
","author_name":"Patrizia Galeota"}