In this episode of PR LIKE A BOSS! Patrizia Galeota sits down with Karen Betts, the pioneering force behind HD Brows, Nouveau Lashes and Karen Betts Professional to explore how one woman built a billion-pound beauty industry from the ground up, and the PR moments that made it happen.
Karen started tattooing brows in the 1990s at a time when permanent makeup was misunderstood and underestimated. What followed was a masterclass in founder-led PR: using TV appearances, celebrity endorsements and authentic storytelling to shift public perception and turn a niche treatment into a mainstream beauty must-have.
In this episode you'll discover: how a single documentary appearance on Katie Piper's My Beautiful Face transformed Karen's business overnight and put permanent makeup on the national map, why celebrity PR moments only work when the product genuinely delivers, how TV shows like Extreme Makeover and 10 Years Younger created a category-defining reputation for life-changing permanent beauty treatments, and the behind-the-scenes stories of working with Katie Price, Amy Childs and Michelle Keegan that kept Karen's brands in the press for years.
This is a must-listen for any beauty brand founder who wants to understand how PR snowballs, how one well-placed story, one real celebrity fan, one honest documentary moment can build years of credibility and press coverage without a big agency budget.
Want to start getting your brand in front of journalists? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you land press coverage in less time, even if you've never pitched before. Grab them at lp.patriziagaleota.com/ltpp
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