{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/673727a6d3a0091de2ace2c4/68f0dda700fc9644d8f812d7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Glossy Pages to Digital Wellness: PR Lessons from Susannah Taylor","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/673727a6d3a0091de2ace2c4/1760615351837-0495e809-7a83-4c3a-8407-b4d014a98d11.jpeg?height=200","description":"<p>When it comes to media wisdom with a side of moisturiser, few people are more qualified to spill than&nbsp;<strong>Susannah Taylor</strong>. From cutting her teeth at&nbsp;<em>The Telegraph</em>&nbsp;with the legendary Hilary Alexander, to becoming Beauty &amp; Health Editor at&nbsp;<em>Vogue</em>, launching&nbsp;<em>Get The Gloss</em>, and now championing wellbeing through her&nbsp;<a href=\"https://www.susannahtaylor.com/the-glow-gazette\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Glo-Gazette newsletter</strong></a><strong> </strong>and&nbsp;<a href=\"https://www.susannahtaylor.com/ways-to-feel-more-human-podcast\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Ways to Feel More Human</strong></a>&nbsp;podcast, Susannah’s seen it all. And thankfully, she's still replying to her emails. In this refreshing episode of&nbsp;<strong><em>PR LIKE A BOSS!</em></strong>&nbsp;Susannah joined me to share what’s changed, what still matters and what makes her hit delete&nbsp;<em>real fast</em>&nbsp;when reading a PR pitch.</p><p><br></p><h3>Highlights &amp; Hot Takes:</h3><ul><li><strong>“Hi Hun”... it's a no from her. </strong>Susannah's golden rule?&nbsp;<em>“If it doesn’t say ‘Dear Susannah’... delete.”</em>&nbsp;That personal touch&nbsp;<em>still</em>&nbsp;matters.</li><li><strong>Forget the fluff – give her something meaningful. </strong>She loves a good pitch, but not when it’s mass-blasted or buzzword-heavy. “Make it real. Make it relevant. And please don’t pitch another ‘miracle’ lip oil…”</li><li><strong>PR is a relationship game. Always was. Still is. </strong>Whether she was at Glamour or building Get the Gloss, PR pros were a huge part of the story. “Some of the best things I’ve done in my career came from real human connections.”</li><li><strong>Don’t underestimate the power of a story. </strong>Authenticity? Non-negotiable. “The brands that cut through now have real stories, not just trending ingredients.”</li><li><strong>The pace of media may have sped up but the most valuable messages slow people down. </strong>With Glo-Gazette, Susannah is&nbsp;<em>purposefully</em>&nbsp;creating a “breather in your inbox”, a welcome break from frantic scrolling.</li></ul><h3><br></h3><p>In a world of reels, DMs and “just circling back” emails, Susannah reminds us that&nbsp;<em>real relationships</em>&nbsp;still win. Whether you’re pitching a serum or telling your founder story, tailor it, mean it and above all keep it human!</p><p><br></p><p>Listen Now.</p><p>Patz x</p><p><br></p><p><strong>GIVEAWAY ALERT!</strong>&nbsp;My friends at&nbsp;<strong>Ancient + Brave&nbsp;</strong>are providing the chance for&nbsp;<strong>ONE</strong>&nbsp;of my UK based listeners to win&nbsp;<strong>a set of crackers and Cacao Ritual bundle (1 x Cacao + Collagen, 1 x ritual scoop, 1 x ritual mug in a gift box)&nbsp;</strong>worth&nbsp;<strong>over £70&nbsp;</strong>Follow me (<a href=\"https://urldefense.com/v3/__https:/www.instagram.com/pgaleota/__;!!IY5JXqZAIQ!9Doc9lc0YbZjB6EMcj7KZSgeQ0x4wmpqrc3UoJWLdf9dAuWr_Cma9RQdxr8HcNGIYmX4-dPgPgq2yOitugNtZ2SP$\" rel=\"noopener noreferrer\" target=\"_blank\">@pgaleota</a>&nbsp;/&nbsp;<a href=\"https://urldefense.com/v3/__https:/www.instagram.com/prlikeaboss/__;!!IY5JXqZAIQ!9Doc9lc0YbZjB6EMcj7KZSgeQ0x4wmpqrc3UoJWLdf9dAuWr_Cma9RQdxr8HcNGIYmX4-dPgPgq2yOituksVmr3u$\" rel=\"noopener noreferrer\" target=\"_blank\">@prlikeaboss</a>) and&nbsp;<a href=\"https://www.instagram.com/ancientandbrave/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">@ancientandbrave</a>&nbsp;on Instagram and&nbsp;<a href=\"https://urldefense.com/v3/__https:/www.instagram.com/pgaleota/__;!!IY5JXqZAIQ!9Doc9lc0YbZjB6EMcj7KZSgeQ0x4wmpqrc3UoJWLdf9dAuWr_Cma9RQdxr8HcNGIYmX4-dPgPgq2yOitugNtZ2SP$\" rel=\"noopener noreferrer\" target=\"_blank\">share today’s episode Reel&nbsp;</a>tagging me in for a chance to enter.&nbsp;<strong>One</strong>&nbsp;winner will be selected at random. Deadline: 10pm GMT Thursday 23rd October 2025. </p>","author_name":"Patrizia Galeota"}