{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/673727a6d3a0091de2ace2c4/68b9ea464629f1c6be5b965f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Red Lip, No Filter: Genevieve on PR, Midlife Confidence & Mascara","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/673727a6d3a0091de2ace2c4/1756995085776-06f18cfe-a981-45a5-b9b1-394233a200ca.jpeg?height=200","description":"<p>In this empowering and unfiltered episode of&nbsp;<em>PR LIKE A BOSS</em>, Patz is joined by the fabulous&nbsp;<strong>Genevieve Nikolopulos, </strong> beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.</p><p>With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of&nbsp;<em>This Is Fifty</em>&nbsp;and&nbsp;<em>The Midlife Beauty Insider</em>, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.</p><p><strong>We dive into:</strong></p><ul><li>The evolution of PR and beauty messaging</li><li>How Genevieve used her industry skills to build a trusted content platform</li><li>What brands&nbsp;<em>get wrong</em>&nbsp;when targeting midlife women (hint: it starts with the language)</li><li>Why filters are out and&nbsp;<em>real skin</em>&nbsp;is in</li><li>The power of trusted voices vs. trend-hopping influencers</li><li>How to pitch without cringing — yes, even yourself!</li></ul><p>Plus, in our&nbsp;<em>Beauty Confession Booth</em>, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.</p><p><br></p><p><strong>Brands &amp; Experts Mentioned:</strong></p><p><a href=\"https://www.instagram.com/no7uk/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>No7</strong></a><strong>&nbsp;|&nbsp;</strong><a href=\"https://www.instagram.com/lisaeldridgemakeup/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Lisa Eldridge</strong></a>&nbsp;|&nbsp;<a href=\"https://www.instagram.com/rubyhammerbeauty/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Ruby Hammer</strong></a><strong>&nbsp;|&nbsp;</strong><a href=\"https://www.instagram.com/trishmcevoy/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Trish McEvoy</strong></a>&nbsp;|&nbsp;<a href=\"https://www.instagram.com/delilahcosmetics/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Delilah</strong></a>&nbsp;|&nbsp;<a href=\"https://www.instagram.com/stilauk/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Stila</strong></a>&nbsp;|&nbsp;<a href=\"https://www.instagram.com/hourglasscosmetics/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Hourglass</strong></a>&nbsp;|&nbsp;<a href=\"https://www.instagram.com/zoevacosmetics/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Zoeva</strong></a>&nbsp;|&nbsp;<a href=\"https://www.instagram.com/maybelline/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Maybelline</strong></a>&nbsp;|&nbsp;<a href=\"https://www.instagram.com/wearerum/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>RUM</strong></a></p><p><br></p><p><strong>Follow Genevieve:</strong></p><p>IG:&nbsp;<a href=\"https://www.instagram.com/this_is_fifty/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>@this_is_fifty</strong></a></p><p>TikTok:&nbsp;<a href=\"https://www.tiktok.com/@this_is_fifty?lang=en\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>@this_is_fifty</strong></a></p><p>YouTube:&nbsp;<a href=\"https://www.youtube.com/@this_is_fifty\" rel=\"noopener noreferrer\" target=\"_blank\"><strong><em>this_is_fifty</em></strong></a></p><p><br></p><p>🎧&nbsp;<strong>Hit play to listen to the full episode.</strong></p><p><br></p><p><strong>Want to pitch like a boss? </strong>Check out the&nbsp;<a href=\"https://prlikeaboss.kartra.com/page/eCourses\" rel=\"noopener noreferrer\" target=\"_blank\"><em>PR LIKE A BOSS! </em>eCourse</a>, packed with tips, templates and strategies to help you stand out and get featured. </p>","author_name":"Patrizia Galeota"}