What happens when you're £75,000 in debt, a single mum, and still believe you're meant for something more? If you're Sarah Abel, you say yes to a failing nail salon, learn how to pitch like a pro, and turn that yes into a seven-figure empire. In this bold, brilliant and brutally honest episode, Sarah joins PR LIKE A BOSS! to share exactly how she rewrote her story with strategic PR, fearless storytelling and other people’s money. This is your crash course in resilience, reinvention and raising real funds (no spreadsheets required).
What We Cover:
The Truth About “Good Debt” vs. “Holiday Debt” - If your debt isn’t helping you grow, it’s just expensive procrastination.
How to Secure Six Figures in Funding Without Investors Breathing Down Your Neck - From pitching 20 local councillors to collaborating with colleges, Sarah shares her unconventional funding hacks.
The Real Reason Your Story Isn’t Working - Spoiler: You’re either oversharing or under-connecting. Learn how to link your mission to the money.
Why PR Works Better When You Niche Hard - Want to be in Forbes? Start by being unforgettable to a very specific audience.
Feeling Invisible? Sarah's Strategy for Getting Seen and Funded - You don’t need to go viral – you need a compelling reason why now. And you need to say it loudly.
Mic Drop Moments:
Brands & Experts Mentioned:
Scratch Magazine | Startups.co.uk | Money.co.uk | Kent County Council (yes, she pitched to 20 councillors and won!)
Find Sarah Online:
IG: @sarahabelfundinggodmother
TNB Skills Training – Sarah’s training company
The Power of Funding – Her bestselling book
If you’ve been telling yourself you’re “not ready” to go big with your brand, this episode will lovingly tell you to get over it.
✅ You don’t need a business degree
✅ You don’t need more kit
✅ You do need to sell your story like a boss
So grab a notebook, hit play, and prepare to reframe how you think about PR, pitching and possibility.
🎧 Listen now!
PR LIKE A BOSS! is your no-fluff playbook for getting seen, heard and hyped in the media — especially if you're building a brand in beauty, wellness or the expert economy.
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