{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"From Big Brands to Beeswax: How Julie Macken Built a Natural Skincare Brand with Buzz","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/673727a6d3a0091de2ace2c4/1753354257723-46337207-c0dc-407e-8317-6bb6e9885c5d.jpeg?height=200","description":"

What happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of PR LIKE A BOSS!, host Patz sits down with Julie Macken, co-founder of Neve’s Bees, to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of Unilever, GSK, McDonald’s, and McCain—before a lightbulb moment in Brazil changed everything. Now, she’s on a mission to create better skincare using her chemistry background, real ingredients (hint: beeswax, not “aqua”), and bloody-minded tenacity.


In this episode, you’ll learn:

Brands & Mentions:

Unilever, GSK, McDonald’s, McCain, Wild, Mintel, Soil Association

Plus a cheeky shout-out to Florence Pugh, Julie’s dream influencer (manifesting hard!).


🎁 GIVEAWAY ALERT!

We’ve teamed up with Neve’s Bees to give one lucky UK-based listener a gorgeous skincare bundle worth over £100!

To enter:

  1. Follow (@pgaleota / @prlikeaboss) and @nevesbees on Instagram
  2. Share today’s episode Reel and tag @pgaleota

Deadline: 10PM GMT, Monday 28th July 2025.


🔗 Links & Resources:

🌐 Neve’s Bees Website

📸 Follow @nevesbees on Instagram

🎓 Check out the PR LIKE A BOSS! eCourse HERE

💬 Loved this episode? Don’t forget to rate, review, and subscribe and share it with your fellow brand builders, skincare junkies, and PR pros.


","author_name":"Patrizia Galeota"}