{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/673727a6d3a0091de2ace2c4/68136764f3c711a5d05c27dd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sunshine, Skin Science & Sheer Grit: The Story of Abi Cleeve","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/673727a6d3a0091de2ace2c4/1746100070953-4a153ac3-d144-42e9-b569-bdeec589ae3d.jpeg?height=200","description":"<p>In this joyful episode, host Patz chats with beauty industry powerhouse&nbsp;<strong>Abi Cleeve, </strong> the inspiring founder behind&nbsp;<strong>Ultrasun UK</strong>,&nbsp;<strong>SkinSense</strong>, and&nbsp;<strong>SBC Skincare</strong>. Abi shares her incredible journey: from discovering a game-changing sunscreen on holiday in Switzerland to cold-calling UK pharmacies via the Yellow Pages (yes, really). Her story is packed with grit, warmth and game-changing brand wisdom, from battling bad packaging to getting skincare taken seriously in the pre-SPF era.</p><p><br></p><p><strong>In this episode, Abi shares:</strong></p><ul><li>Why transparency is the ultimate PR tool</li><li>The power of truly listening to your customers</li><li>Why she avoids trend-chasing in favour of real product innovation</li><li>Her thoughts on influencer marketing (and what it can&nbsp;<em>really</em>&nbsp;do)</li><li>How giving back from Uganda to UK mentorship keeps her grounded</li></ul><p><strong>Golden Tip: </strong>\"Stay absolutely true to yourself — that’s your real superpower.\"</p><p><br></p><p>&nbsp;<strong>Brands &amp; Organisations Mentioned:</strong></p><ul><li><a href=\"https://www.advantageafrica.org/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Advantage Africa</strong></a>&nbsp;(Charity partner for Ultrasun’s skin clinics in Uganda)</li><li><a href=\"https://www.personal-care.basf.com/ecosunpass\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>BASF</strong></a>&nbsp;(creators of the EcoSun Pass)</li><li><a href=\"https://cewuk.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>CEW</strong></a><strong>&nbsp;-&nbsp;</strong>Cosmetic Executive Women (not-for-profit organisation with a mission to promote the contributions of women in the cosmetics industry)</li><li><a href=\"https://www.instagram.com/johnlewis_peterjones/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Peter Jones</strong></a><strong> </strong>I <a href=\"https://www.instagram.com/johnlewis/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>John Lewis</strong></a></li><li><a href=\"https://www.instagram.com/qvcbeauty/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>QVC Beauty</strong></a></li></ul><p><strong>Follow Abi and her brands on:</strong></p><p><strong>Instagram:</strong>&nbsp;<a href=\"https://instagram.com/abicleeve\" rel=\"noopener noreferrer\" target=\"_blank\">@abicleeve</a>&nbsp;|&nbsp;<a href=\"https://instagram.com/ultrasunuk\" rel=\"noopener noreferrer\" target=\"_blank\">@ultrasunuk</a>&nbsp;|&nbsp;<a href=\"https://instagram.com/skinsenseuk\" rel=\"noopener noreferrer\" target=\"_blank\">@skinsenseuk</a>&nbsp;|&nbsp;<a href=\"https://instagram.com/sbcskincareuk\" rel=\"noopener noreferrer\" target=\"_blank\">@sbcskincareuk</a></p><p><strong>LinkedIn:&nbsp;</strong><a href=\"https://www.linkedin.com/in/abi-cleeve\" rel=\"noopener noreferrer\" target=\"_blank\">Abi Cleeve</a></p><p><br></p><p>🎁&nbsp;<strong>GIVEAWAY ALERT!</strong></p><p>Our friends at&nbsp;<strong>Ultrasun UK</strong>&nbsp;are giving one lucky UK-based listener the chance to win a bundle worth&nbsp;<strong>£130</strong>! To enter:</p><ol><li>Follow&nbsp;<a href=\"https://instagram.com/pgaleota\" rel=\"noopener noreferrer\" target=\"_blank\">@pgaleota</a>&nbsp;and/or&nbsp;<a href=\"https://instagram.com/prlikeaboss\" rel=\"noopener noreferrer\" target=\"_blank\">@prlikeaboss</a>&nbsp;on Instagram</li><li>Share today’s episode Reel and&nbsp;<strong>tag</strong>&nbsp;Patz</li></ol><p>🔔 Deadline:&nbsp;<strong>Monday 5th May 2025 at 10PM GMT. </strong>One winner will be selected at random</p><p><br></p><p>Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse&nbsp;<a href=\"https://link.sbstck.com/redirect/588a8a16-9fe7-4cf9-97a6-a703fe800874?j=eyJ1IjoiMm1vbndqIn0.9YB_2YRyf94RQYCali87cKTqQgrCg-KONk0My483u74\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p>","author_name":"Patrizia Galeota"}