{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/673727a6d3a0091de2ace2c4/6800112f5d1edf45d2108945?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sustainability vs. Spin with Aisling Connaughton: Why Greenwashing Won’t Cut It Anymore!","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/673727a6d3a0091de2ace2c4/1744834523206-941e8be8-f4a8-4c71-9b53-162a24510ffd.jpeg?height=200","description":"<p>Let’s talk&nbsp;<em>truth, packaging and purpose</em>. In this episode, host Patz chats with the absolute sustainability powerhouse&nbsp;<strong>Aisling Connaughton</strong>, co-founder of&nbsp;<strong>Cyd Connects</strong>&nbsp;and TEDx speaker, to unpack one of the most pressing issues in the beauty and wellness world:&nbsp;<strong>sustainability vs. greenwashing</strong>. <em>Spoiler alert:</em>&nbsp;If your product screams “eco-friendly” but is shrink-wrapped in plastic and ships from halfway around the world… it might be more PR stunt than planet saver.</p><p><br></p><p><strong>What We Cover:</strong></p><ul><li>Sustainability Isn’t a Sticker</li><li>Greenwashing Red Flags</li><li>Sustainability = Profit</li><li>Practical Tip Alert</li><li>...and more!</li></ul><p><br></p><p><strong>Experts &amp; Brands Mentioned: </strong><a href=\"https://www.instagram.com/esteelaudercompanies/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Estee Lauder</strong></a><strong> * </strong><a href=\"https://www.instagram.com/avedauk/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Aveda</strong></a><strong> * </strong><a href=\"https://www.instagram.com/darphinuk/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Darphin</strong></a><strong> * </strong><a href=\"https://www.instagram.com/lizearleme/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Liz Earle</strong></a><strong> *&nbsp;</strong><a href=\"https://www.instagram.com/lizearlebeautyco/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Liz Earle Beauty Co</strong></a><strong> * </strong><a href=\"https://www.instagram.com/atehjewel/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Ateh Jewel</strong></a><strong>&nbsp;* </strong><a href=\"https://www.instagram.com/atehjewelbeauty/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Ateh Jewel Beauty</strong></a><strong> * </strong><a href=\"https://en.wikipedia.org/wiki/Anita_Roddick\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Anita Roddick</strong></a><strong>&nbsp;*&nbsp;</strong><a href=\"https://www.instagram.com/thebodyshop/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>The Body Shop</strong></a><strong> * </strong><a href=\"https://www.instagram.com/ogilvyuk/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Ogilvy</strong></a><strong> * </strong><a href=\"https://www.instagram.com/bp_plc\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>BP</strong></a><strong> * </strong><a href=\"https://www.instagram.com/unilever/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Unilever</strong></a><strong> * </strong><a href=\"https://www.instagram.com/wba_global/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>WBA (Walgreens Boots Alliance)</strong></a><strong> * </strong><a href=\"https://greenclaims.campaign.gov.uk/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Green Claims Code</strong></a><strong> * </strong><a href=\"https://www.instagram.com/bcorpuk/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>B Corporation UK</strong></a></p><p><br></p><p>Find Aisling on:&nbsp;</p><p>Instagram&nbsp;<a href=\"https://www.instagram.com/aisling_connaughton/\" rel=\"noopener noreferrer\" target=\"_blank\">@aisling_connaughton</a>&nbsp;/&nbsp;<a href=\"https://www.instagram.com/cydconnects/\" rel=\"noopener noreferrer\" target=\"_blank\">@cydconnects</a></p><p>LinkedIn&nbsp;<a href=\"https://www.linkedin.com/in/aisling-connaughton-01111123/\" rel=\"noopener noreferrer\" target=\"_blank\">@aisling-connaughton</a> </p><p><br></p><p>🎧 Listen now and don't forget to subscribe, leave a review, and share this episode!</p><p><br></p><p>Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT!  Check-out the PR LIKE A BOSS! eCourse&nbsp;<a href=\"https://link.sbstck.com/redirect/588a8a16-9fe7-4cf9-97a6-a703fe800874?j=eyJ1IjoiMm1vbndqIn0.9YB_2YRyf94RQYCali87cKTqQgrCg-KONk0My483u74\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p>","author_name":"Patrizia Galeota"}