{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/673727a6d3a0091de2ace2c4/67d2eb014e9d24f3777a00f2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"PR LIKE A BOSS! The Jo Jones Edition","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/673727a6d3a0091de2ace2c4/1741875650093-cd0a8fd3-c2fc-498b-857b-dfc5646c8494.jpeg?height=200","description":"<p>In this episode of&nbsp;<em>PR LIKE A BOSS!</em> we sit down with beauty PR legend Jo Jones to uncover the secrets of effective public relations. As a brand-building expert, content creator, and co-founder of Beauty Banks, Jo shares her top strategies for cutting through the noise, mastering storytelling and ensuring your brand stands out for all the right reason.</p><p><br></p><h3><strong>What You'll Learn:</strong></h3><ul><li>Why staying relevant is key to PR success.</li><li>How to avoid the copycat trap and focus on your own brand journey.</li><li>The importance of storytelling over product hype.</li><li>How PR has evolved in the digital age and what that means for brands today.</li><li>Where brands should focus their social media efforts (hint: it's where your audience actually is!).</li><li>The power of micro-influencers and why engagement matters more than follower count.</li><li>Why press releases are still relevant and how to craft one that gets attention.</li></ul><p><br></p><h3><strong>Brands &amp; Experts Mentioned:</strong></h3><ul><li><a href=\"https://www.instagram.com/thebeautybanks\" rel=\"noopener noreferrer\" target=\"_blank\">Beauty Banks</a></li><li><a href=\"https://www.youtube.com/@NadineBaggott\" rel=\"noopener noreferrer\" target=\"_blank\">Beauty Hags</a></li><li><a href=\"https://www.instagram.com/vitaliberata\" rel=\"noopener noreferrer\" target=\"_blank\">Vita Liberata</a></li><li><a href=\"https://www.instagram.com/babyliss\" rel=\"noopener noreferrer\" target=\"_blank\">Babyliss</a></li><li><a href=\"https://www.instagram.com/philip_kingsley\" rel=\"noopener noreferrer\" target=\"_blank\">Philip Kingsley</a></li><li><a href=\"https://www.instagram.com/salihughes\" rel=\"noopener noreferrer\" target=\"_blank\">Sali Hughes</a></li></ul><p><br></p><h3><strong>You can find Jo on:</strong></h3><ul><li>Instagram:&nbsp;<a href=\"https://www.instagram.com/joljones\" rel=\"noopener noreferrer\" target=\"_blank\">@joljones</a></li><li>Substack:&nbsp;<a href=\"https://open.substack.com/pub/joljones\" rel=\"noopener noreferrer\" target=\"_blank\">JO’s Substack</a></li></ul><p><br></p><p>If you found this episode useful, don’t forget to follow, subscribe and share it with a friend who needs to hear it!</p><p><br></p><p><strong>Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse&nbsp;</strong><a href=\"https://link.sbstck.com/redirect/588a8a16-9fe7-4cf9-97a6-a703fe800874?j=eyJ1IjoiMm1vbndqIn0.9YB_2YRyf94RQYCali87cKTqQgrCg-KONk0My483u74\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>HERE</strong></a></p>","author_name":"Patrizia Galeota"}