How do you get your brand noticed without a massive budget? In this episode, Patz sits down with PR expert and beauty entrepreneur Jasmine Wicks-Stephens, founder of _faace skincare, PR agency Known, and cap brand Best Policy. From securing major media features to landing three Dragons on Dragon’s Den, Jasmine shares her journey of building brands, handling PR wins (and fails!) and managing the ultimate juggle—business and motherhood.
In this episode, we discuss:
✅ How Jasmine got Face featured in Who What Wear and Forbes
✅ The PR strategies every brand should focus on (even with zero budget)
✅ What to do when a PR stunt goes wrong (hello, giant balloon disaster!)
✅ The power of affiliate marketing for securing media coverage
✅ Why founders should stop playing small and become their own best advocates
Brands Mentioned
_faace – Jasmine’s skincare brand
Known – Jasmine’s PR agency
Best Policy – Jasmine’s cap brand
You can find Jasmine on:
LinkedIn: @jasmine-wicks-stephens
Instagram: @jas_ws
Substack: Failings of a Female Founder - where Jasmine shares unfiltered insights on PR, business, and motherhood.
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!!!!GIVEAWAY ALERT!!!: My friends at _faace are providing the chance for one of my UK-based listeners to win a Dull Faace Creamy Cleanser and a Tired Faace Face Mask worth over £50. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 3rd March.
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